Retailer Reminder: FTC Releases Guidance for Social Media Influencers
New Media and Technology Law
DECEMBER 4, 2019
With the online shopping season in full swing, the FTC decided that online retailers might benefit from a reminder as to the dos and don’ts for social media influencers. Thus, the FTC released a new guide, “ Disclosures 101 for Social Media Influencers ,” that reiterates its repeated position about the responsibility of “influencers” to disclose “material” connections with brands when endorsing products in online posts.