Federal Lawsuit Alleges Infringement of Minors' New York Right of Publicity by Facebook "Like" and "Friend Finder" Features
New Media and Technology Law
MAY 19, 2011
In what may represent a new wave in an interesting challenge to the viral nature of social media marketing, a recently filed putative class action asserts a right of publicity claim against Facebook in connection with the service’s “Like and “Friend Finder features. The complaint targets the functionality of Facebook’s “like button, which offers users the ability to indicate their endorsement or approval of a Facebook page or event.