Patching Up Negotiations Redux
OCTOBER 30, 2010
Effective negotiation and deal making often require more than selling to the highest bidder. You’re not looking for a love fest here; merely a path towards building trust over subsequent negotiations. SAG and the studios might have been able to change the discordant tone of their negotiations by simply finding more common ground through the exchange of ego nickels. Does aggressive negotiation help, hinder or have no effect on the next deal?