Gordon P. Firemark

JANUARY 31, 2014

Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. The best approach is to allocate a short amount of time each day to your marketing efforts. The trick is to make sure you're using this limited marketing time as effectively as possible. Outline a marketing plan for the coming week, month, year.

Market 133

Market Paramount Video Production 133

Music Technology Policy

MAY 1, 2020

There’s really only one reason why a public company like Amazon ends up on the USTR’s “ Notorious Markets ” list and that’s because they tried really hard to get on there. You’ll read a lot of filtered stuff by Amazon apologists, but the fact is Amazon has been a market for counterfeits and pirated records for a long time. (Try According to Politico : Politico spoke with an Amazon spokesperson about the notorious markets classification.

Amazon 85

Amazon Market Consumer Intellectual Property 85

Current Trends

FEBRUARY 10, 2014

Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Here’s a round-up of news stories worth a read: American Apparel Strikes Marketing Gold – The company released a line of “Principle 6″ clothing which includes a variation of language from the Olympic Charter. Branding trademark ambush marketing Trademark

Market 55

Market Samsung Games Committee 55

Media Law

JANUARY 24, 2019

Well maybe not everything , but I recently sat down with Seth Price for a wide-ranging conversation about digital marketing for law firms. Seth comes at this from the perspective of a lawyer who learned to market his own firm and then decided to apply that learning to other firms. As managing partner, he learned the ins and outs of digital marketing, and then started Blu Shark Digital to help others with digital marketing.

Market 63

Market Virginia Manager Conference 63

Media Law Prof Blog

DECEMBER 13, 2018

Andrew Gilden, Willamette University, is publishing Copyright's Market Gibberish in the Washington Law Review. Here is the abstract. There is a growing contradiction at the core of copyright law. Although courts and scholars frequently assert that copyright is only about

Market 40

Market Review Law Copyright 40

Media Law

OCTOBER 5, 2020

LexisNexis says a new research tool it is launching today for searching, comparing and analyzing mergers and acquisitions is the most comprehensive and detailed database of publicly filed M&A deals available on the market.

Deal 52

Deal Production Trends Analysis 52

Media Law Prof Blog

NOVEMBER 10, 2014

Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No.

Market 48

Market Research Law 48

Media Law

MARCH 31, 2020

Case Status , a client communications management and marketing platform for law firms that earlier this month raised $1.5 million in seed funding, is today announcing that it has hired Keith Lee , founder of the LawyerSmack online legal community, as chief marketing officer, tasked with directing the company’s continued growth and expansion across the industry. “Keith has been advising and consulting with us on our marketing efforts since last summer.

Market 63

Market Strategy Translation Industry 63

Media Law

JULY 3, 2012

” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi.

Social Media 61

Social Media Market Tips Meeting 61

Media Law Prof Blog

SEPTEMBER 16, 2014

From the Hollywood Reporter: a discussion of Netflix''s European launch, and its importance for the company that specializes in streaming content

Netflix 48

Netflix Market Streaming Hollywood 48

Current Trends

JULY 10, 2012

Every great sporting event brings out ambush marketers. Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event — and without paying the big bucks of sponsorship. ” But, some creative fringe marketing by Red Bull® might be okay. Twitter is working directly with the LOCOG to control ambush marketing. 11 Ambush Marketing Stunts That Worked in the Past.

Social Network 47

Social Network Market Games Official 47

Media Law

JANUARY 6, 2020

Now, nearly 20 years later, a legal technology startup is taking a page directly out of the Salesforce playbook and today is launching its own guerilla marketing campaign to take on the incumbent in its space. Meanwhile, Moini says there may be more she emulates from Salesforce’s early marketing. Even before that 2002 ad, Salesforce engaged in a guerilla marketing campaign around the theme, “The End of Software.”

Market 63

Market Software Domestic Conference 63

Media Law

JANUARY 8, 2020

market? In a market crowded with contract management, review and automation products, Juro seeks to stand apart by its focus on turning contracts into machine-readable data. As was reported here yesterday , the London-based contract-management company Juro announced a $5 million Series A investment round led by the U.S. investment banking firm Union Square Ventures. What does the investment mean for the company’s expansion in the U.S.

Contract 57

Contract Market EU Production 57

Media Law

OCTOBER 8, 2019

The International Legal Technology Association said today that it has eliminated the position of vice president of marketing and communications. The position had been held by Patti Moran , a San Francisco-based marketing profesisonal who had been in that role since August 2017.

Press 40

Press Organization Market Conference 40

Media Law

JULY 2, 2013

The latest issue of Law Practice magazine is focused on “big ideas” and includes my article, As the World Goes Mobile, Is Your Marketing Up to Speed? The post Is Your Mobile Marketing Up to Speed? This is a great issue overall, packed with thoughtful articles by an array of well-known authors, including a cover story by legal futurist Richard Susskind. For a magazine-layout [.] appeared first on Robert Ambrogi's LawSites. General

Mobile 68

Mobile Market Authorization Issues 68

New Media and Technology Law

MARCH 8, 2020

In continuing its push to enforce its terms and policies against developers that engage in unauthorized collection or scraping of user data, Facebook brought suit last month against mobile marketing and data analytics firm OneAudience LLC. These cases generally assert that the defendants have engaged in off-limits scraping or collection of user data for marketing and other purposes (Facebook’s website details its approach in these actions, see “ Taking Action against Platform Abuse ”).

Mobile 46

Mobile Market Authorization Facebook 46

Media Law

MAY 11, 2020

Last week, for my weekly Law Insights program on Litera TV , I interviewed Joe Calve , chief marketing and business development officer at McGuireWoods. Our topic: legal marketing in the midst of a pandemic. At McGuireWoods, Calve oversees client relations and development, communications, media relations and marketing. Before joining McGuireWoods, he was CMO for two international law firms and global director of business development for a third.

International 40

International Director Manager Market 40

Current Trends

JULY 12, 2012

Here’s a look at more press on Ambush Marketing surrounding the 2012 Olympic Games: Australia’s Olympic Committee, enforcing a 30 day ban on none approved ads, required the industry lobby group, Australian Mining – This Is Our Story, to pull a television and online ad featuring the 10-time world champion and Olympic gold and silver medalist Ann Meares. Read more from Part 1 on Ambush Marketing. ambush marketing Trademark trademark litigation trademark registratio

Toshiba 49

Toshiba Market Games Committee 49

Media Law

MAY 8, 2018

Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.

Strategy 40

Strategy Conduct Market Industry 40

Music Technology Policy

DECEMBER 10, 2015

MTP readers will remember the Silicon Valley technique of “marketing by lawsuit”–this program requires investors and developers backing a technology they know to be infringing and then praying to get sued to market their infringing product. Several record companies have settled a lawsuit against both an app named “Aurous” (the “Popcorn Time” of recorded music) and the app’s developer Andrew Samson.

Market 52

Market Silicon Valley ISP Software 52

Media Law

NOVEMBER 13, 2012

Avvo , the legal and medical directory and Q&A site, today launched two new services designed to help lawyers more effectively market their practices. The other, Avvo Ignite Suite, is a cloud-based marketing dashboard that lets firms manage and track their online marketing. Avvo Ignite Suite is a tool for tracking a law firm’s online marketing activity and effectiveness. The source ROI report lets you evaluate the effectiveness of your marketing expenditures.

Market 71

Market Suit Design Mobile 71

Media Law

MAY 13, 2019

Four months after receiving a $200 million strategic investment, Onit , a Houston company that provides enterprise workflow products for large corporations and legal departments, is putting that money to good use — acquiring SimpleLegal , a six-year-old Silicon Valley company that provides legal spend, matter and vendor management software to the mid-sized corporate legal market.

Silicon Valley 55

Silicon Valley Manager Los Angeles Software 55

THR, Esq. Entertainment & Media Law Blog

JUNE 6, 2017

From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online

Defamation 47

Defamation ABC Market Television 47

Media Law

JULY 13, 2020

“Market analysis shows that many current external providers continue to replicate solutions of the past and deliver narrow services through traditional, siloed methods Big Four professional services firm Deloitte said today it has launched a Legal Business Services practice in the U.S.,

Manager 40

Manager Analysis Design Contract 40

Media Law

JULY 15, 2020

finds that a softening market for M&As and fundraising, exacerbated by the COVID-19 pandemic, is causing them to scrutinize their external legal spend more carefully than ever before. A survey of private equity firms in the U.S. and U.K. But even as this occurs, many of these firms still lack legal spend management technology and instead still collate and analyze legal spend data manually in Excel.

Equity 40

Equity Manager Market Conduct 40

Media Law

JUNE 24, 2020

“The Apperio team is very excited to expand assertively into the American legal market,” Nicholas d’Adhemar , a former lawyer who is CEO and founder of Apperio, said in a statement. The U.K. legal technology company Apperio , whose platform provides corporate legal departments with greater transparency into their legal spend through automated tracking, management and analysis, says it is “vigorously” expanding its sales operation into the United States.

Equity 40

Equity Market Software Resources 40

Media Law

OCTOBER 23, 2018

Earlier this year, Spiegel launched his second legal technology startup, Lawmatics , a cloud-based platform designed to automate legal marketing, CRM and client intake. Spiegel discusses the void he saw in legal-marketing software for smaller firms and how he believes Lawmatics can help lawyers boost their bottom lines.

Apple 59

Apple Software Market Trades 59

Media Law

APRIL 9, 2020

a one-day virtual conference on April 23 that will focus on the changes in the legal market and how lawyers, law firms, and legal service providers can successfully adapt to embrace that change. The conference is an extension of Litera’s The Changing Lawyer online magazine and annual awards, said Julian Morgan, chief marketing officer.

Adaptation 40

Adaptation Games Industry Studios 40

New Media and Technology Law

SEPTEMBER 11, 2014

However, in recent disputes, businesses have sought an end run around CDA Section 230, specifically by bringing claims that do not treat the websites as publishers or speakers of the defamatory or fictitious user reviews, but instead relate to the website’s marketing representations about such content. Online Commerce Online Content CDA immunity CDA Section 230 consumer review websites marketing statements

Statement 40

Statement Market User Generated Content Software 40

THR, Esq. Entertainment & Media Law Blog

AUGUST 23, 2016

Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online

Disney 47

Disney Fox Market Streaming 47

Media Law Prof Blog

FEBRUARY 3, 2020

Valentina Moscon and Reto Hilty, both of the Max Planck Institute for Innovation & Competition, University of Trento Faculty of Law, are publishing Digital Markets, Rules of Conduct and Liability of Online Intermediaries—Analysis of Two Case Studies: Unfair Commercial Practices

Commercials 40

Commercials Case Study Conduct Law 40

JetLawBlog

SEPTEMBER 9, 2009

The pharmaceutical company has ended up in this less than esteemed position as a result of its marketing of numerous drugs, including Bextra, Geodon, Zyvox, and Lyrica, for uses not previously approved by the FDA (called off-label uses), and at doses higher than any approved level. The settlement accounts for both criminal and civil violations related to fraudulent marketing, including improper kickbacks , to physicians.

Market 47

Market Department of Justice Board Consumer 47

Media Law

MAY 27, 2014

The Massachusetts Law Office Management Assistance Program — or LOMAP as the locals call it — will host its fourth annual, day-long “super” marketing conference, Building Relationships to Build Business, June 5. The post LOMAP’s Super Marketing Conference is June 5 at Suffolk appeared first on Robert Ambrogi's LawSites.

Market 67

Market Conference Advance Manager 67

Media Law

SEPTEMBER 10, 2015

Would you want to join a social network for lawyers whose basic marketing pitch is a lie? The post The Bald-Faced Lie in Foxwordy’s Marketing appeared first on Robert Ambrogi's LawSites. Long-time readers of this blog will know that it bugs me when vendors make claims about their products or services that are not true. It makes me distrust the vendor and distrust its product. So why does Foxwordy […].

Social Network 53

Social Network Market Production Service 53

Broadcast Law Blog

OCTOBER 7, 2013

One of the cases we overlooked raised the question of whether the FCC cares about a broadcaster’s market share when it goes to buy a new radio station, or will it simply apply the numerical station ownership limits set out in the rules? Even if the advertising or audience market share of the buyer is very high, the fact that there are other stations in a market providing competitive opportunities makes questions of audience share essentially irrelevant.

Market 40

Market Ownership Analysis Stations 40

Media Law

JANUARY 14, 2019

company that provides corporations and law firms with freelance attorneys to handle routine legal work, is today announcing its expansion into Europe with the opening of an office in London to serve the UK and European legal markets. Deiters formerly practiced corporate/capital markets law at the law firms Kirkland & Ellis in London and Chicago and Cravath in New York. InCloudCounsel , a U.S.

EU 49

EU Market Trends Accounting 49

Thompson On Hollywood

MARCH 31, 2009

Paramount has launched a viral marketing campaign for their upcoming biopic The Soloist , starring Jamie Foxx as a homeless violinist who is profiled by an L.A. Tags: Marketing Jamie Foxx Jr. Times columnist (Robert Downey Jr.). Here's a piece on street musicians from around the country : some aren't bad. Robert Downey street musicians The Soloist

Market 40

Market Paramount 40

Media Law

AUGUST 18, 2019

Seemingly every new product to come on the market claims to use AI in some way, shape or form. If there is one category of legal technology products where it is difficult to separate the hype from the reality, it is artificial intelligence. Given that, the new Legal AI Efficacy Report , being announced tomorrow at ILTACON, should be a welcome resource for many law firms and legal departments.

Analysis 46

Analysis Production Reality Resources 46

Music Technology Policy

DECEMBER 4, 2015

When the market shifts, it hardly ever happens all at once. Given the number of failures racked up by Spotify’s “my way or the highway” attempts to command the market like Mr. Ek’s mythical Viking ancestor, one would think this would start to sink in. That’s because on a microeconomic level, a bunch of decision makers are making small decisions.

Market 63

Market Consumer Streaming Trends 63

Media Law Prof Blog

MAY 11, 2017

Now available: Marketing and Advertising Law in a Process of Harmonisation (Ulf Bernitz and Caroline Heide-Jørgensen, eds., The law on marketing and advertising has undergone profound changes based on the EU directives Hart Publishing, 2017) (Modern Studies in European Law).

EU 40

EU Market Law 40

Music Technology Policy

DECEMBER 17, 2018

In 2018 my music was listened to on Spotify for 190k hours by 241,631 people. Those 2,252,293 streams netted me $12,231, which is 39.2% of my annual rent. If you love the music please consider going to a show or supporting my work directly at [link]. Thank you! pic.twitter.com/2V6gaAE80O. — Zoe Keating (@zoecello) December 14, 2018. Driving traffic to Spotify just doesn’t pay off for indie artists (or probably for smaller indie labels).

Streaming 56

Streaming Market Music 56

Music Technology Policy

JANUARY 6, 2012

It is now becoming cant in these discussions for opponents of the rogue sites legislation—largely a market based approach to rampant online theft that is about 10 years overdue—to start by saying “we agree that online theft is a problem, but….” No one in the creative community expects a market with zero piracy. Theft in all its forms is still theft and is a negative externality that is being forced upon legitimate actors in the struggling market. Support the Free Market.

Market 65

Market Search Engines Internet Domain Name 65

Media Law Prof Blog

JANUARY 22, 2010

Hazlette, George Mason University School of Law and Dennis Weisman, Kansas State University Department of Economics, have published "Market Power in U.S. Thomas W. Broadband Services," as George Mason Law & Economics Research Paper No. 09-69. Here is the abstract

Broadband 40

Broadband Economics Market Research 40