Making time for marketing

Gordon P. Firemark

Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. Outline a marketing plan for the coming week, month, year.

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Ambush Marketing – Sochi Olympics 2014

Current Trends

Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Branding trademark ambush marketing Trademark

New Survey Suggests Legal Tech Companies Confused About Marketing

Media Law

Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.

Competition Law and Media Markets

Media Law Prof Blog

Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No.

Marketing Expert Testifies ABC's "Pink Slime" Reports Influenced Negative Perceptions

THR, Esq. Entertainment & Media Law Blog

From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online

Hollywood Studios: VidAngel Threatens the Legitimate Streaming Market

THR, Esq. Entertainment & Media Law Blog

Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online

Presentation on Social Media Marketing and Ethics

Media Law

” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi.

Website Marketing Statements: The Achilles’Heel to CDA Protection?

New Media and Technology Law

However, in recent disputes, businesses have sought an end run around CDA Section 230, specifically by bringing claims that do not treat the websites as publishers or speakers of the defamatory or fictitious user reviews, but instead relate to the website’s marketing representations about such content. Online Commerce Online Content CDA immunity CDA Section 230 consumer review websites marketing statements

The Bald-Faced Lie in Foxwordy’s Marketing

Media Law

Would you want to join a social network for lawyers whose basic marketing pitch is a lie? The post The Bald-Faced Lie in Foxwordy’s Marketing appeared first on Robert Ambrogi's LawSites. Long-time readers of this blog will know that it bugs me when vendors make claims about their products or services that are not true. It makes me distrust the vendor and distrust its product. So why does Foxwordy […].

Avvo Launches Suite of Legal Marketing Tools

Media Law

Avvo , the legal and medical directory and Q&A site, today launched two new services designed to help lawyers more effectively market their practices. The other, Avvo Ignite Suite, is a cloud-based marketing dashboard that lets firms manage and track their online marketing.

Challenge to Radio Station Purchase Helps Define FCC Radio Ownership Limits in Arbitron Markets

Broadcast Law Blog

One of the cases we overlooked raised the question of whether the FCC cares about a broadcaster’s market share when it goes to buy a new radio station, or will it simply apply the numerical station ownership limits set out in the rules? Even if the advertising or audience market share of the buyer is very high, the fact that there are other stations in a market providing competitive opportunities makes questions of audience share essentially irrelevant.

Ambush Marketing London 2012 & McDonald’s Exclusive Right to French Fries

Current Trends

And the Australian Olympic Committee is actively monitoring consumer electronic companies for any engagements in ambush marketing. While not ambush marketing, McDonald’s has the exclusive right to serve French Fries at the Games , unless of course its “fish and chips.”

'Sunday Ticket' Customers Say NFL Illegally Restrains Broadcasts of Out-of-Market Games

THR, Esq. Entertainment & Media Law Blog

The professional league's motion to dismiss an antitrust lawsuit spurs clarification of what's at stake. read more. THR, Esq. The Business Television Business THR Online

Ambush Marketing & Social Networking at London Olympics 2012 Part 1

Current Trends

Every great sporting event brings out ambush marketers. Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event — and without paying the big bucks of sponsorship. ” But, some creative fringe marketing by Red Bull® might be okay. Twitter is working directly with the LOCOG to control ambush marketing. 11 Ambush Marketing Stunts That Worked in the Past.

Hollywood Accused of Conspiracy to Rid Market of Services Filtering Profanity, Sex and Violence

THR, Esq. Entertainment & Media Law Blog

VidAngel responds to a copyright lawsuit with antitrust allegations. read more. THR, Esq. The Business Movies Tech Business THR Online

FCC Issues NPRM To Open Up Set-Top Box Market

Media Law Prof Blog

The FCC has issued a Notice of Proposed Rulemaking (NPRM) that begins the process of allowing third party entities to develop alternatives to the set-top boxes through which consumers receive subscription video programming. Nearly all pay-TV subscribers currently receive such

Sorry We’re Not English: Four Spotify Red Herrings Went to Market

Music Technology Policy

market, Spotify that raises money from U.S. There are a few recurring red herrings in the coverage about the Spotify lawsuits that I thought we could examine. Sorry We’re Not English : Hooray Henry!

Aurous Shut Down, Marketing by Lawsuit gets TKO

Music Technology Policy

MTP readers will remember the Silicon Valley technique of “marketing by lawsuit”–this program requires investors and developers backing a technology they know to be infringing and then praying to get sued to market their infringing product. Several record companies have settled a lawsuit against both an app named “Aurous” (the “Popcorn Time” of recorded music) and the app’s developer Andrew Samson.

Talent Agencies Beat Lawsuit Claiming Conspiracy in Scripted Television Market

THR, Esq. Entertainment & Media Law Blog

The judge won't let a boutique firm move forward with a complaint that objected to packaging deals. read more. THR, Esq. The Business Television Business THR Online

Soloist Marketers Promo Street Musicians

Thompson On Hollywood

Paramount has launched a viral marketing campaign for their upcoming biopic The Soloist , starring Jamie Foxx as a homeless violinist who is profiled by an L.A. Tags: Marketing Jamie Foxx Jr.

Second Circuit Holds Marketing Campaign Organizer Liable Under FTC Act for Deceptive Representations of Its Marketing “Affiliates”

Broadcast Law Blog

But in recent years the FTC has been pushing forward with cases that address the increasingly complex network of entities involved in marketing, including companies that collect , buy , and sell consumer information and play other behind-the-scenes roles in marketing campaigns. There is nothing new about the FTC bringing enforcement actions based on deceptive advertising practices. Those cases are the FTC’s bread and butter.

Lexis Adds New Practice Advisor Modules Plus Market Tracker

Media Law

The Securities & Capital Markets module is organized according to top-level topics that include Private Offerings, IPOs, Secondary Offerings and Resales, Reporting and Registration Under the Exchange Act, Financial Disclosure Issues for Public Companies, and the like. Lexis Market Tracker.

FCC Chair Wants To Open Up Cable Box Market

Media Law Prof Blog

FCC Chair Tom Wheeler wants to unleash consumers from their cable boxes. In this piece for Re/Code, he writes in part that the cost of paying for a set-up box adds significantly to the cost of cable subscriptions and he

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The Text of the FCC’s Order on JSAs and Other Broadcast Ownership Issues is Released – Part One, Hidden Nuggets on TV and Radio Market Definitions

Broadcast Law Blog

For TV, these include the tentative decision to replace the TV Grade B contour with the digital Noise Limited Service Contour for determining whether an individual or entity can own two TV stations in the same market. The Commission tentatively rejects that proposal – basically for the reason that it could allow one party to control more stations in a single market.

Now Available From Hart Publishing: Marketing and Advertising Law in a Process of Harmonisation @hartpublishing

Media Law Prof Blog

Now available: Marketing and Advertising Law in a Process of Harmonisation (Ulf Bernitz and Caroline Heide-Jørgensen, eds., The law on marketing and advertising has undergone profound changes based on the EU directives Hart Publishing, 2017) (Modern Studies in European Law).

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MLB Faces Antitrust Trial Over Telecasts: Are Small-Market Clubs Doomed By Cord-Cutters?

THR, Esq. Entertainment & Media Law Blog

MLB, its 30 teams, DirecTV and Comcast will soon be defending the status quo in a class action that aims to shake up how telecasts of games are distributed. read more. THR, Esq. The Business Television Business THR Online

Social Media is Theme of Super Marketing Conference June 4 in Boston

Media Law

Need help with your social media marketing? Hear from over a dozen legal marketing experts at the fifth annual Super Marketing Conference presented by the Massachusetts Law Office Management Assistance Program (LOMAP) and the American Bar Association’s Law Practice Division. The post Social Media is Theme of Super Marketing Conference June 4 in Boston appeared first on Robert Ambrogi's LawSites.

Congress Passes STELAR – Renewing Authorization of Satellite Carriers Carriage of TV Stations – With Some Important Changes to JSA, Retransmission Consent and Market Modification Rules

Broadcast Law Blog

Some of the specific provisions of this bill include: JSA Extension : STELAR will give TV stations currently operating with a Joint Sales Agreement with another station in their market which they cannot own under the current multiple ownership rules 6 more months to terminate such operations – until December 19, 2016 (after the next Presidential election). Flexibility on Market Modifications : Prior to STELAR, the FCC’s market modification rules did not apply to satellite MVPDs.

Marketing Has a High Price Tag for Pfizer

JetLawBlog

The pharmaceutical company has ended up in this less than esteemed position as a result of its marketing of numerous drugs, including Bextra, Geodon, Zyvox, and Lyrica, for uses not previously approved by the FDA (called off-label uses), and at doses higher than any approved level.

FTC Puts “Influencers” on Notice:  Disclose Marketing Relationships in Social Media Posts

Broadcast Law Blog

The recent warning letters are notable not only for their sheer number, but also because the warning letters were addressed to marketers and social media “influencers” – the individuals whose social media followings make their endorsements valuable. To date, the FTC has only named marketers ( Warner Brothers Home Entertainment and Lord & Taylor ) in its social media endorsement cases.

LOMAP’s Super Marketing Conference is June 5 at Suffolk

Media Law

The Massachusetts Law Office Management Assistance Program — or LOMAP as the locals call it — will host its fourth annual, day-long “super” marketing conference, Building Relationships to Build Business, June 5. The post LOMAP’s Super Marketing Conference is June 5 at Suffolk appeared first on Robert Ambrogi's LawSites.

May Regulatory Dates for Broadcasters – Including EEO Mid-Term Reports, FM Auction, Emergency Communications Compliance, TV Market Modification Comments and More

Broadcast Law Blog

The FCC is also seeking comments from TV broadcasters on modifications of the rules that govern TV market modifications for purposes of must-carry and related program carriage rules. The proposals would extend the market modification process to satellite, and for both cable and satellite, would look at issues of “orphan counties” – counties that are part of a DMA that has no TV stations from the state in which the county is located.

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Coldplay Says #irespectmusic and Rejects Freemium: Mr. Ek, The Market Calling on Line One

Music Technology Policy

When the market shifts, it hardly ever happens all at once. Given the number of failures racked up by Spotify’s “my way or the highway” attempts to command the market like Mr. Ek’s mythical Viking ancestor, one would think this would start to sink in. That’s because on a microeconomic level, a bunch of decision makers are making small decisions.

Cats With Credit Cards, Beware! Advertisers Know You're Not Their Market!

Media Law Prof Blog

Christine Riefa, Brunel University Law School, and Christiana Markou, European University, Cyprus, have published Online Marketing: Advertisers Know You are a Dog on the Internet!

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Amazon Gains Patent on Market for 'Used' Digital Movies, Songs, Books

THR, Esq. Entertainment & Media Law Blog

The RIAA has said ReDigi is the only company to claim digital files could be peddled in a secondary market. It turns out that assessment was wrong. Will Hollywood erupt? read more. Music Movies THR, Esq. Amazon.com Tech

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Restore Online Confidence Act Outlaws Online "Data Pass" Transactions and Limits Negative Option Marketing

New Media and Technology Law

The Act was introduced following a series of reports and hearings that examined so-called data pass marketing practices in Internet transactions, and the issuance of a report. Data pass transactions involve offers made by third-party marketers at the conclusion of an transaction between an online merchant and a customer. Online Commerce data pass marketing negative option marketing web loyalty programs

Broadband Services in the Market

Media Law Prof Blog

Hazlette, George Mason University School of Law and Dennis Weisman, Kansas State University Department of Economics, have published "Market Power in U.S. Thomas W. Broadband Services," as George Mason Law & Economics Research Paper No. 09-69. Here is the abstract

Canada's Privacy Commissioner Offers Advice For Marketers and Consumers On Complying With Anti-Spam Law

Media Law Prof Blog

The Office has issued some guidelines, available here, for those who market online. Canada's Privacy Commissioner has weighed on the subject of the new Canadian anti-spam statute, CASL which came into effect on July 1, 2014.

Summer Marketing: Tetro, Free Flicks and Jazz

Thompson On Hollywood

Tags: Marketing Summer Movies Francis Ford Coppola free jazz free movies summer movies Tetro Westfield Mall Year One

Verizon Wireless Files RICO Suit against Mobile Marketers, Alleges Deception and Fraud in Evasion of MMA Guidelines Requirements for Short Code Campaigns

New Media and Technology Law

Cellco Partnership, doing business as Verizon Wireless, filed a lengthy complaint on March 7, 2011, against mobile marketing entities that have conducted short code marketing campaigns on its network. The complaint alleges that these entities failed to comply with the Mobile Marketing Association’s Consumer Best Practices Guidelines for Cross Carrier Mobile Content Services , which Verizon incorporates into its standard contract provisions.