Making time for marketing

Gordon P. Firemark

Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. The best approach is to allocate a short amount of time each day to your marketing efforts. The trick is to make sure you're using this limited marketing time as effectively as possible. Outline a marketing plan for the coming week, month, year.

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The Notorious Marketeer: Amazon Makes the @USTR Notorious Markets List

Music Technology Policy

There’s really only one reason why a public company like Amazon ends up on the USTR’s “ Notorious Markets ” list and that’s because they tried really hard to get on there. The normal notorious markets process is that the USTR doesn’t just make this up.

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Survey Reveals The New Face of Law Firm Marketing: Zoom Meetings and Digital Content


These are among the findings of the 2021 InterAction Marketing & Business Development Survey published this week by LexisNexis InterAction. “With referrals down and face-to-face conferences on pause, law firms turned to digital marketing and business development.

Ambush Marketing – Sochi Olympics 2014

Current Trends

Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Here’s a round-up of news stories worth a read: American Apparel Strikes Marketing Gold – The company released a line of “Principle 6″ clothing which includes a variation of language from the Olympic Charter. Branding trademark ambush marketing Trademark

Report Maps Growing ‘Justice Tech’ Market, Urges VCs To Invest

Media Law

A report issued yesterday documents the growing market for “justice tech” — startups focused on reducing inequities in the criminal and civil justice systems — and urges venture capitalists to invest in these startups.

Everything You Ever Wanted to Know About Digital Marketing: Interview with Lawyer/Marketer Seth Price

Media Law

Well maybe not everything , but I recently sat down with Seth Price for a wide-ranging conversation about digital marketing for law firms. Seth comes at this from the perspective of a lawyer who learned to market his own firm and then decided to apply that learning to other firms. As managing partner, he learned the ins and outs of digital marketing, and then started Blu Shark Digital to help others with digital marketing.

Gilden on Copyright's Market Gibberish @andrew_gilden

Media Law Prof Blog

Andrew Gilden, Willamette University, is publishing Copyright's Market Gibberish in the Washington Law Review. Here is the abstract. There is a growing contradiction at the core of copyright law. Although courts and scholars frequently assert that copyright is only about

LexFusion Adds Three Companies to Its Go-to-Market Legal Tech Collective

Media Law

LexFusion , the company that launched last October as a go-to-market collective of seven legal technology companies, has now added another three members to the roster of companies it represents. “The LexFusion approach is unlike anything else in the market.

Keith Lee, LawyerSmack Founder, Joins Case Status as Chief Marketing Officer

Media Law

Case Status , a client communications management and marketing platform for law firms that earlier this month raised $1.5 “Keith has been advising and consulting with us on our marketing efforts since last summer.

Competition Law and Media Markets

Media Law Prof Blog

Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No.

LawNext: How 30-Year-Old Agiloft Is Making Waves In The Hot CLM Market

Media Law

No sector of the legal technology market is hotter right now than contract lifecycle management. Laughlin and host Bob Ambrogi discuss the CLM market and why it has surged in recent years, and Laughlin shares his view on where his company fits into that market, now and into the future.

How Not to Market a Law Firm

The Legal Satyricon

I had a rather unpleasant exchange with Hanson Bridgett’s marketer. You may remember them from Storified here: under: misc.

Documate’s New Guerilla Marketing Campaign Takes A Page from Salesforce – and A Jab At HotDocs

Media Law

Now, nearly 20 years later, a legal technology startup is taking a page directly out of the Salesforce playbook and today is launching its own guerilla marketing campaign to take on the incumbent in its space.

Presentation on Social Media Marketing and Ethics

Media Law

” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi.

Netflix and the European Market

Media Law Prof Blog

From the Hollywood Reporter: a discussion of Netflix''s European launch, and its importance for the company that specializes in streaming content

Ambush Marketing & Social Networking at London Olympics 2012 Part 1

Current Trends

Every great sporting event brings out ambush marketers. Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event — and without paying the big bucks of sponsorship. ” But, some creative fringe marketing by Red Bull® might be okay. Twitter is working directly with the LOCOG to control ambush marketing. 11 Ambush Marketing Stunts That Worked in the Past.

With Backing from U.S. Venture Firm, UK-based Juro Looks to U.S. Market

Media Law

market? In a market crowded with contract management, review and automation products, Juro seeks to stand apart by its focus on turning contracts into machine-readable data.

New ‘Market Standards’ from LexisNexis offers Data-Driven Approach to M&A Research

Media Law

LexisNexis says a new research tool it is launching today for searching, comparing and analyzing mergers and acquisitions is the most comprehensive and detailed database of publicly filed M&A deals available on the market.

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Marketing Expert Testifies ABC's "Pink Slime" Reports Influenced Negative Perceptions

THR, Esq. Entertainment & Media Law Blog

From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online

Facebook Brings Suit against Mobile Marketing Firm for Siphoning User Data without Authorization

New Media and Technology Law

In continuing its push to enforce its terms and policies against developers that engage in unauthorized collection or scraping of user data, Facebook brought suit last month against mobile marketing and data analytics firm OneAudience LLC.

Marketing In A Pandemic: Here’s My Litera TV Interview with McGuireWoods CMO Joe Calve

Media Law

Last week, for my weekly Law Insights program on Litera TV , I interviewed Joe Calve , chief marketing and business development officer at McGuireWoods. Our topic: legal marketing in the midst of a pandemic.

Hollywood Studios: VidAngel Threatens the Legitimate Streaming Market

THR, Esq. Entertainment & Media Law Blog

Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online

Sen. Warren on GameStop frenzy: We need clear rules on market manipulation

Communications And Entertainment Law Blog

Ambush Marketing London 2012 & McDonald’s Exclusive Right to French Fries

Current Trends

Here’s a look at more press on Ambush Marketing surrounding the 2012 Olympic Games: Australia’s Olympic Committee, enforcing a 30 day ban on none approved ads, required the industry lobby group, Australian Mining – This Is Our Story, to pull a television and online ad featuring the 10-time world champion and Olympic gold and silver medalist Ann Meares. Read more from Part 1 on Ambush Marketing. ambush marketing Trademark trademark litigation trademark registratio

Deloitte Targets U.S. Legal Market with New Legal Business Services Practice

Media Law

Market analysis shows that many current external providers continue to replicate solutions of the past and deliver narrow services through traditional, siloed methods Big Four professional services firm Deloitte said today it has launched a Legal Business Services practice in the U.S.,

ILTA Eliminates Its VP of Marketing and Communications

Media Law

The International Legal Technology Association said today that it has eliminated the position of vice president of marketing and communications. The position had been held by Patti Moran , a San Francisco-based marketing profesisonal who had been in that role since August 2017.

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Litera Announces Virtual Legal Conference April 23 on Adapting to the Changing Market

Media Law

a one-day virtual conference on April 23 that will focus on the changes in the legal market and how lawyers, law firms, and legal service providers can successfully adapt to embrace that change.

Moscon and Hilty on Digital Markets, Rules of Conduct and Liability of Online Intermediaries--Analysis of Two Case Studies @maxplancklaw @GCFrosio

Media Law Prof Blog

Valentina Moscon and Reto Hilty, both of the Max Planck Institute for Innovation & Competition, University of Trento Faculty of Law, are publishing Digital Markets, Rules of Conduct and Liability of Online Intermediaries—Analysis of Two Case Studies: Unfair Commercial Practices

Is Your Mobile Marketing Up to Speed?

Media Law

The latest issue of Law Practice magazine is focused on “big ideas” and includes my article, As the World Goes Mobile, Is Your Marketing Up to Speed? The post Is Your Mobile Marketing Up to Speed? This is a great issue overall, packed with thoughtful articles by an array of well-known authors, including a cover story by legal futurist Richard Susskind. For a magazine-layout [.] appeared first on Robert Ambrogi's LawSites. General

Market Pushes Private Equity Firms To Scrutinize Legal Spend, But Many Lack the Technology, Survey Finds

Media Law

finds that a softening market for M&As and fundraising, exacerbated by the COVID-19 pandemic, is causing them to scrutinize their external legal spend more carefully than ever before. A survey of private equity firms in the U.S. and U.K.

U.K. Tech Company Apperio Begins Major Drive Into U.S. Market For Its Spend-Management Platform

Media Law

“The Apperio team is very excited to expand assertively into the American legal market,” Nicholas d’Adhemar , a former lawyer who is CEO and founder of Apperio, said in a statement. The U.K.

Aurous Shut Down, Marketing by Lawsuit gets TKO

Music Technology Policy

MTP readers will remember the Silicon Valley technique of “marketing by lawsuit”–this program requires investors and developers backing a technology they know to be infringing and then praying to get sued to market their infringing product. Several record companies have settled a lawsuit against both an app named “Aurous” (the “Popcorn Time” of recorded music) and the app’s developer Andrew Samson.

New Survey Suggests Legal Tech Companies Confused About Marketing

Media Law

Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.

Avvo Launches Suite of Legal Marketing Tools

Media Law

Avvo , the legal and medical directory and Q&A site, today launched two new services designed to help lawyers more effectively market their practices. The other, Avvo Ignite Suite, is a cloud-based marketing dashboard that lets firms manage and track their online marketing. Avvo Ignite Suite is a tool for tracking a law firm’s online marketing activity and effectiveness. The source ROI report lets you evaluate the effectiveness of your marketing expenditures.

Onit Aims to Conquer the Corporate Market with Acquisition of SimpleLegal

Media Law

Four months after receiving a $200 million strategic investment, Onit , a Houston company that provides enterprise workflow products for large corporations and legal departments, is putting that money to good use — acquiring SimpleLegal , a six-year-old Silicon Valley company that provides legal spend, matter and vendor management software to the mid-sized corporate legal market.

Talent Agencies Beat Lawsuit Claiming Conspiracy in Scripted Television Market

THR, Esq. Entertainment & Media Law Blog

The judge won't let a boutique firm move forward with a complaint that objected to packaging deals. read more. THR, Esq. The Business Television Business THR Online

'Sunday Ticket' Customers Say NFL Illegally Restrains Broadcasts of Out-of-Market Games

THR, Esq. Entertainment & Media Law Blog

The professional league's motion to dismiss an antitrust lawsuit spurs clarification of what's at stake. read more. THR, Esq. The Business Television Business THR Online

Website Marketing Statements: The Achilles’Heel to CDA Protection?

New Media and Technology Law

However, in recent disputes, businesses have sought an end run around CDA Section 230, specifically by bringing claims that do not treat the websites as publishers or speakers of the defamatory or fictitious user reviews, but instead relate to the website’s marketing representations about such content. Online Commerce Online Content CDA immunity CDA Section 230 consumer review websites marketing statements

LawNext Episode 16: Lawmatics Founder Matt Spiegel on Automating Legal Marketing

Media Law

Earlier this year, Spiegel launched his second legal technology startup, Lawmatics , a cloud-based platform designed to automate legal marketing, CRM and client intake. Spiegel discusses the void he saw in legal-marketing software for smaller firms and how he believes Lawmatics can help lawyers boost their bottom lines.

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Marketing Has a High Price Tag for Pfizer


The pharmaceutical company has ended up in this less than esteemed position as a result of its marketing of numerous drugs, including Bextra, Geodon, Zyvox, and Lyrica, for uses not previously approved by the FDA (called off-label uses), and at doses higher than any approved level. The settlement accounts for both criminal and civil violations related to fraudulent marketing, including improper kickbacks , to physicians.

The Bald-Faced Lie in Foxwordy’s Marketing

Media Law

Would you want to join a social network for lawyers whose basic marketing pitch is a lie? The post The Bald-Faced Lie in Foxwordy’s Marketing appeared first on Robert Ambrogi's LawSites. Long-time readers of this blog will know that it bugs me when vendors make claims about their products or services that are not true. It makes me distrust the vendor and distrust its product. So why does Foxwordy […].

Challenge to Radio Station Purchase Helps Define FCC Radio Ownership Limits in Arbitron Markets

Broadcast Law Blog

One of the cases we overlooked raised the question of whether the FCC cares about a broadcaster’s market share when it goes to buy a new radio station, or will it simply apply the numerical station ownership limits set out in the rules? Even if the advertising or audience market share of the buyer is very high, the fact that there are other stations in a market providing competitive opportunities makes questions of audience share essentially irrelevant.

LOMAP’s Super Marketing Conference is June 5 at Suffolk

Media Law

The Massachusetts Law Office Management Assistance Program — or LOMAP as the locals call it — will host its fourth annual, day-long “super” marketing conference, Building Relationships to Build Business, June 5. The post LOMAP’s Super Marketing Conference is June 5 at Suffolk appeared first on Robert Ambrogi's LawSites.