Making time for marketing

Gordon P. Firemark

Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. Outline a marketing plan for the coming week, month, year.

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The Notorious Marketeer: Amazon Makes the @USTR Notorious Markets List

Music Technology Policy

There’s really only one reason why a public company like Amazon ends up on the USTR’s “ Notorious Markets ” list and that’s because they tried really hard to get on there. The normal notorious markets process is that the USTR doesn’t just make this up.

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Trending Sources

Ambush Marketing – Sochi Olympics 2014

Current Trends

Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Branding trademark ambush marketing Trademark

Everything You Ever Wanted to Know About Digital Marketing: Interview with Lawyer/Marketer Seth Price

Media Law

Well maybe not everything , but I recently sat down with Seth Price for a wide-ranging conversation about digital marketing for law firms. Seth comes at this from the perspective of a lawyer who learned to market his own firm and then decided to apply that learning to other firms.

Gilden on Copyright's Market Gibberish @andrew_gilden

Media Law Prof Blog

Andrew Gilden, Willamette University, is publishing Copyright's Market Gibberish in the Washington Law Review. Here is the abstract. There is a growing contradiction at the core of copyright law. Although courts and scholars frequently assert that copyright is only about

Keith Lee, LawyerSmack Founder, Joins Case Status as Chief Marketing Officer

Media Law

Case Status , a client communications management and marketing platform for law firms that earlier this month raised $1.5 “Keith has been advising and consulting with us on our marketing efforts since last summer.

Competition Law and Media Markets

Media Law Prof Blog

Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No.

Netflix and the European Market

Media Law Prof Blog

From the Hollywood Reporter: a discussion of Netflix''s European launch, and its importance for the company that specializes in streaming content

Documate’s New Guerilla Marketing Campaign Takes A Page from Salesforce – and A Jab At HotDocs

Media Law

Now, nearly 20 years later, a legal technology startup is taking a page directly out of the Salesforce playbook and today is launching its own guerilla marketing campaign to take on the incumbent in its space.

Marketing In A Pandemic: Here’s My Litera TV Interview with McGuireWoods CMO Joe Calve

Media Law

Last week, for my weekly Law Insights program on Litera TV , I interviewed Joe Calve , chief marketing and business development officer at McGuireWoods. Our topic: legal marketing in the midst of a pandemic.

Facebook Brings Suit against Mobile Marketing Firm for Siphoning User Data without Authorization

New Media and Technology Law

In continuing its push to enforce its terms and policies against developers that engage in unauthorized collection or scraping of user data, Facebook brought suit last month against mobile marketing and data analytics firm OneAudience LLC.

With Backing from U.S. Venture Firm, UK-based Juro Looks to U.S. Market

Media Law

market? In a market crowded with contract management, review and automation products, Juro seeks to stand apart by its focus on turning contracts into machine-readable data.

ILTA Eliminates Its VP of Marketing and Communications

Media Law

The International Legal Technology Association said today that it has eliminated the position of vice president of marketing and communications. The position had been held by Patti Moran , a San Francisco-based marketing profesisonal who had been in that role since August 2017.

How Not to Market a Law Firm

The Legal Satyricon

I had a rather unpleasant exchange with Hanson Bridgett’s marketer. You may remember them from Storified here: under: misc.

Presentation on Social Media Marketing and Ethics

Media Law

” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi.

Litera Announces Virtual Legal Conference April 23 on Adapting to the Changing Market

Media Law

a one-day virtual conference on April 23 that will focus on the changes in the legal market and how lawyers, law firms, and legal service providers can successfully adapt to embrace that change.

Is Your Mobile Marketing Up to Speed?

Media Law

The latest issue of Law Practice magazine is focused on “big ideas” and includes my article, As the World Goes Mobile, Is Your Marketing Up to Speed? The post Is Your Mobile Marketing Up to Speed?

Ambush Marketing London 2012 & McDonald’s Exclusive Right to French Fries

Current Trends

And the Australian Olympic Committee is actively monitoring consumer electronic companies for any engagements in ambush marketing. While not ambush marketing, McDonald’s has the exclusive right to serve French Fries at the Games , unless of course its “fish and chips.”

Ambush Marketing & Social Networking at London Olympics 2012 Part 1

Current Trends

Every great sporting event brings out ambush marketers. Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event — and without paying the big bucks of sponsorship. ” But, some creative fringe marketing by Red Bull® might be okay. Twitter is working directly with the LOCOG to control ambush marketing. 11 Ambush Marketing Stunts That Worked in the Past.

Onit Aims to Conquer the Corporate Market with Acquisition of SimpleLegal

Media Law

While Onit targets the high end of the market — complex legal departments with more than $25 million in legal spend — SimpleLegal is more focused on the middle market.

Marketing Expert Testifies ABC's "Pink Slime" Reports Influenced Negative Perceptions

THR, Esq. Entertainment & Media Law Blog

From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online

Moscon and Hilty on Digital Markets, Rules of Conduct and Liability of Online Intermediaries--Analysis of Two Case Studies @maxplancklaw @GCFrosio

Media Law Prof Blog

Valentina Moscon and Reto Hilty, both of the Max Planck Institute for Innovation & Competition, University of Trento Faculty of Law, are publishing Digital Markets, Rules of Conduct and Liability of Online Intermediaries—Analysis of Two Case Studies: Unfair Commercial Practices

Avvo Launches Suite of Legal Marketing Tools

Media Law

Avvo , the legal and medical directory and Q&A site, today launched two new services designed to help lawyers more effectively market their practices. The other, Avvo Ignite Suite, is a cloud-based marketing dashboard that lets firms manage and track their online marketing.

Hollywood Studios: VidAngel Threatens the Legitimate Streaming Market

THR, Esq. Entertainment & Media Law Blog

Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online

Marketing Has a High Price Tag for Pfizer


The pharmaceutical company has ended up in this less than esteemed position as a result of its marketing of numerous drugs, including Bextra, Geodon, Zyvox, and Lyrica, for uses not previously approved by the FDA (called off-label uses), and at doses higher than any approved level.

How did coronavirus start and where did it come from? Was it really Wuhan's animal market? | World news | The Guardian

Communications And Entertainment Law Blog

"In the public mind, the origin story of coronavirus seems well fixed: in late 2019 someone at the now world-famous Huanan seafood market in Wuhan was infected with a virus from an animal. The market was cleaned up quite quickly. Was it really Wuhan's animal market?

Zoë Keating Gives More Evidence of the Streaming Hyper-Efficient Market Share Royalty Headlock on Indie Artists #irespectmusic

Music Technology Policy

In 2018 my music was listened to on Spotify for 190k hours by 241,631 people. Those 2,252,293 streams netted me $12,231, which is 39.2% of my annual rent. If you love the music please consider going to a show or supporting my work directly at [link]. Thank you!

New Survey Suggests Legal Tech Companies Confused About Marketing

Media Law

Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.

Soloist Marketers Promo Street Musicians

Thompson On Hollywood

Paramount has launched a viral marketing campaign for their upcoming biopic The Soloist , starring Jamie Foxx as a homeless violinist who is profiled by an L.A. Tags: Marketing Jamie Foxx Jr.

'Sunday Ticket' Customers Say NFL Illegally Restrains Broadcasts of Out-of-Market Games

THR, Esq. Entertainment & Media Law Blog

The professional league's motion to dismiss an antitrust lawsuit spurs clarification of what's at stake. read more. THR, Esq. The Business Television Business THR Online

FCC Issues NPRM To Open Up Set-Top Box Market

Media Law Prof Blog

The FCC has issued a Notice of Proposed Rulemaking (NPRM) that begins the process of allowing third party entities to develop alternatives to the set-top boxes through which consumers receive subscription video programming. Nearly all pay-TV subscribers currently receive such

Aurous Shut Down, Marketing by Lawsuit gets TKO

Music Technology Policy

MTP readers will remember the Silicon Valley technique of “marketing by lawsuit”–this program requires investors and developers backing a technology they know to be infringing and then praying to get sued to market their infringing product. Several record companies have settled a lawsuit against both an app named “Aurous” (the “Popcorn Time” of recorded music) and the app’s developer Andrew Samson.

Hollywood Accused of Conspiracy to Rid Market of Services Filtering Profanity, Sex and Violence

THR, Esq. Entertainment & Media Law Blog

VidAngel responds to a copyright lawsuit with antitrust allegations. read more. THR, Esq. The Business Movies Tech Business THR Online

Sorry We’re Not English: Four Spotify Red Herrings Went to Market

Music Technology Policy

market, Spotify that raises money from U.S. There are a few recurring red herrings in the coverage about the Spotify lawsuits that I thought we could examine. Sorry We’re Not English : Hooray Henry!

Lexis Adds New Practice Advisor Modules Plus Market Tracker

Media Law

The Securities & Capital Markets module is organized according to top-level topics that include Private Offerings, IPOs, Secondary Offerings and Resales, Reporting and Registration Under the Exchange Act, Financial Disclosure Issues for Public Companies, and the like. Lexis Market Tracker.

Talent Agencies Beat Lawsuit Claiming Conspiracy in Scripted Television Market

THR, Esq. Entertainment & Media Law Blog

The judge won't let a boutique firm move forward with a complaint that objected to packaging deals. read more. THR, Esq. The Business Television Business THR Online

LawNext Episode 16: Lawmatics Founder Matt Spiegel on Automating Legal Marketing

Media Law

Earlier this year, Spiegel launched his second legal technology startup, Lawmatics , a cloud-based platform designed to automate legal marketing, CRM and client intake. Spiegel discusses the void he saw in legal-marketing software for smaller firms and how he believes Lawmatics can help lawyers boost their bottom lines.

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FCC Chair Wants To Open Up Cable Box Market

Media Law Prof Blog

FCC Chair Tom Wheeler wants to unleash consumers from their cable boxes. In this piece for Re/Code, he writes in part that the cost of paying for a set-up box adds significantly to the cost of cable subscriptions and he

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Website Marketing Statements: The Achilles’Heel to CDA Protection?

New Media and Technology Law

However, in recent disputes, businesses have sought an end run around CDA Section 230, specifically by bringing claims that do not treat the websites as publishers or speakers of the defamatory or fictitious user reviews, but instead relate to the website’s marketing representations about such content. Online Commerce Online Content CDA immunity CDA Section 230 consumer review websites marketing statements

Cats With Credit Cards, Beware! Advertisers Know You're Not Their Market!

Media Law Prof Blog

Christine Riefa, Brunel University Law School, and Christiana Markou, European University, Cyprus, have published Online Marketing: Advertisers Know You are a Dog on the Internet!

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Canada's Privacy Commissioner Offers Advice For Marketers and Consumers On Complying With Anti-Spam Law

Media Law Prof Blog

The Office has issued some guidelines, available here, for those who market online. Canada's Privacy Commissioner has weighed on the subject of the new Canadian anti-spam statute, CASL which came into effect on July 1, 2014.

MLB Faces Antitrust Trial Over Telecasts: Are Small-Market Clubs Doomed By Cord-Cutters?

THR, Esq. Entertainment & Media Law Blog

MLB, its 30 teams, DirecTV and Comcast will soon be defending the status quo in a class action that aims to shake up how telecasts of games are distributed. read more. THR, Esq. The Business Television Business THR Online

LOMAP’s Super Marketing Conference is June 5 at Suffolk

Media Law

The Massachusetts Law Office Management Assistance Program — or LOMAP as the locals call it — will host its fourth annual, day-long “super” marketing conference, Building Relationships to Build Business, June 5. The post LOMAP’s Super Marketing Conference is June 5 at Suffolk appeared first on Robert Ambrogi's LawSites.