Making time for marketing

Gordon P. Firemark

Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. The best approach is to allocate a short amount of time each day to your marketing efforts. The trick is to make sure you're using this limited marketing time as effectively as possible. Outline a marketing plan for the coming week, month, year.

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Featured Resource: A Lawyer’s Guide to Online Marketing


This week’s featured resource from LawSites Resources : A Lawyer’s Guide to Online Marketing. Marketing your law firm is a different beast today than it was 20, 10, or even five years ago.


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Trending Sources

Litera Makes Another Acquisition, of UK Relationship Marketing Company Concep


company Concep , a provider of B2B relationship marketing technology for law firms, corporations, and professional and financial services.

Survey Reveals The New Face of Law Firm Marketing: Zoom Meetings and Digital Content


These are among the findings of the 2021 InterAction Marketing & Business Development Survey published this week by LexisNexis InterAction. “With referrals down and face-to-face conferences on pause, law firms turned to digital marketing and business development.

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Report Maps Growing ‘Justice Tech’ Market, Urges VCs To Invest

Media Law

A report issued yesterday documents the growing market for “justice tech” — startups focused on reducing inequities in the criminal and civil justice systems — and urges venture capitalists to invest in these startups.

The Notorious Marketeer: Amazon Makes the @USTR Notorious Markets List

Music Technology Policy

There’s really only one reason why a public company like Amazon ends up on the USTR’s “ Notorious Markets ” list and that’s because they tried really hard to get on there. The normal notorious markets process is that the USTR doesn’t just make this up.

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Everything You Ever Wanted to Know About Digital Marketing: Interview with Lawyer/Marketer Seth Price

Media Law

Well maybe not everything , but I recently sat down with Seth Price for a wide-ranging conversation about digital marketing for law firms. Seth comes at this from the perspective of a lawyer who learned to market his own firm and then decided to apply that learning to other firms. As managing partner, he learned the ins and outs of digital marketing, and then started Blu Shark Digital to help others with digital marketing.

Want to Learn Legal Marketing? This New On-Demand Platform Can Help

Media Law

The legal marketing agency Good2BSocial launched a service this week that is designed to provide on-demand training in legal marketing and business development. The anchor course is a certification course in digital marketing for law firms.

Keith Lee, LawyerSmack Founder, Joins Case Status as Chief Marketing Officer

Media Law

Case Status , a client communications management and marketing platform for law firms that earlier this month raised $1.5 “Keith has been advising and consulting with us on our marketing efforts since last summer.

LexFusion Adds Three Companies to Its Go-to-Market Legal Tech Collective

Media Law

LexFusion , the company that launched last October as a go-to-market collective of seven legal technology companies, has now added another three members to the roster of companies it represents. “The LexFusion approach is unlike anything else in the market.

Presentation on Social Media Marketing and Ethics

Media Law

” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi.

LawNext: How 30-Year-Old Agiloft Is Making Waves In The Hot CLM Market

Media Law

No sector of the legal technology market is hotter right now than contract lifecycle management. Laughlin and host Bob Ambrogi discuss the CLM market and why it has surged in recent years, and Laughlin shares his view on where his company fits into that market, now and into the future.

Documate’s New Guerilla Marketing Campaign Takes A Page from Salesforce – and A Jab At HotDocs

Media Law

Now, nearly 20 years later, a legal technology startup is taking a page directly out of the Salesforce playbook and today is launching its own guerilla marketing campaign to take on the incumbent in its space.

Gilden on Copyright's Market Gibberish @andrew_gilden

Media Law Prof Blog

Andrew Gilden, Willamette University, is publishing Copyright's Market Gibberish in the Washington Law Review. Here is the abstract. There is a growing contradiction at the core of copyright law. Although courts and scholars frequently assert that copyright is only about

With Backing from U.S. Venture Firm, UK-based Juro Looks to U.S. Market

Media Law

market? In a market crowded with contract management, review and automation products, Juro seeks to stand apart by its focus on turning contracts into machine-readable data.

New ‘Market Standards’ from LexisNexis offers Data-Driven Approach to M&A Research

Media Law

LexisNexis says a new research tool it is launching today for searching, comparing and analyzing mergers and acquisitions is the most comprehensive and detailed database of publicly filed M&A deals available on the market.

Competition Law and Media Markets

Media Law Prof Blog

Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No.

Marketing In A Pandemic: Here’s My Litera TV Interview with McGuireWoods CMO Joe Calve

Media Law

Last week, for my weekly Law Insights program on Litera TV , I interviewed Joe Calve , chief marketing and business development officer at McGuireWoods. Our topic: legal marketing in the midst of a pandemic.

Is Your Mobile Marketing Up to Speed?

Media Law

The latest issue of Law Practice magazine is focused on “big ideas” and includes my article, As the World Goes Mobile, Is Your Marketing Up to Speed? The post Is Your Mobile Marketing Up to Speed? This is a great issue overall, packed with thoughtful articles by an array of well-known authors, including a cover story by legal futurist Richard Susskind. For a magazine-layout [.] appeared first on Robert Ambrogi's LawSites. General

How Not to Market a Law Firm

The Legal Satyricon

I had a rather unpleasant exchange with Hanson Bridgett’s marketer. You may remember them from Storified here: under: misc.

ILTA Eliminates Its VP of Marketing and Communications

Media Law

The International Legal Technology Association said today that it has eliminated the position of vice president of marketing and communications. The position had been held by Patti Moran , a San Francisco-based marketing profesisonal who had been in that role since August 2017.

Deloitte Targets U.S. Legal Market with New Legal Business Services Practice

Media Law

Market analysis shows that many current external providers continue to replicate solutions of the past and deliver narrow services through traditional, siloed methods Big Four professional services firm Deloitte said today it has launched a Legal Business Services practice in the U.S.,

Litera Announces Virtual Legal Conference April 23 on Adapting to the Changing Market

Media Law

a one-day virtual conference on April 23 that will focus on the changes in the legal market and how lawyers, law firms, and legal service providers can successfully adapt to embrace that change.

Avvo Launches Suite of Legal Marketing Tools

Media Law

Avvo , the legal and medical directory and Q&A site, today launched two new services designed to help lawyers more effectively market their practices. The other, Avvo Ignite Suite, is a cloud-based marketing dashboard that lets firms manage and track their online marketing. Avvo Ignite Suite is a tool for tracking a law firm’s online marketing activity and effectiveness. The source ROI report lets you evaluate the effectiveness of your marketing expenditures.

New Survey Suggests Legal Tech Companies Confused About Marketing

Media Law

Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.

Netflix and the European Market

Media Law Prof Blog

From the Hollywood Reporter: a discussion of Netflix''s European launch, and its importance for the company that specializes in streaming content

U.K. Tech Company Apperio Begins Major Drive Into U.S. Market For Its Spend-Management Platform

Media Law

“The Apperio team is very excited to expand assertively into the American legal market,” Nicholas d’Adhemar , a former lawyer who is CEO and founder of Apperio, said in a statement. The U.K.

Market Pushes Private Equity Firms To Scrutinize Legal Spend, But Many Lack the Technology, Survey Finds

Media Law

finds that a softening market for M&As and fundraising, exacerbated by the COVID-19 pandemic, is causing them to scrutinize their external legal spend more carefully than ever before. A survey of private equity firms in the U.S. and U.K.

Ambush Marketing & Social Networking at London Olympics 2012 Part 1

Current Trends

Every great sporting event brings out ambush marketers. Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event — and without paying the big bucks of sponsorship. ” But, some creative fringe marketing by Red Bull® might be okay. Twitter is working directly with the LOCOG to control ambush marketing. 11 Ambush Marketing Stunts That Worked in the Past.

Onit Aims to Conquer the Corporate Market with Acquisition of SimpleLegal

Media Law

Four months after receiving a $200 million strategic investment, Onit , a Houston company that provides enterprise workflow products for large corporations and legal departments, is putting that money to good use — acquiring SimpleLegal , a six-year-old Silicon Valley company that provides legal spend, matter and vendor management software to the mid-sized corporate legal market.

Marketing Expert Testifies ABC's "Pink Slime" Reports Influenced Negative Perceptions

THR, Esq. Entertainment & Media Law Blog

From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online

LawNext Episode 16: Lawmatics Founder Matt Spiegel on Automating Legal Marketing

Media Law

Earlier this year, Spiegel launched his second legal technology startup, Lawmatics , a cloud-based platform designed to automate legal marketing, CRM and client intake. Spiegel discusses the void he saw in legal-marketing software for smaller firms and how he believes Lawmatics can help lawyers boost their bottom lines.

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LOMAP’s Super Marketing Conference is June 5 at Suffolk

Media Law

The Massachusetts Law Office Management Assistance Program — or LOMAP as the locals call it — will host its fourth annual, day-long “super” marketing conference, Building Relationships to Build Business, June 5. The post LOMAP’s Super Marketing Conference is June 5 at Suffolk appeared first on Robert Ambrogi's LawSites.

Facebook Brings Suit against Mobile Marketing Firm for Siphoning User Data without Authorization

New Media and Technology Law

In continuing its push to enforce its terms and policies against developers that engage in unauthorized collection or scraping of user data, Facebook brought suit last month against mobile marketing and data analytics firm OneAudience LLC.

The Bald-Faced Lie in Foxwordy’s Marketing

Media Law

Would you want to join a social network for lawyers whose basic marketing pitch is a lie? The post The Bald-Faced Lie in Foxwordy’s Marketing appeared first on Robert Ambrogi's LawSites. Long-time readers of this blog will know that it bugs me when vendors make claims about their products or services that are not true. It makes me distrust the vendor and distrust its product. So why does Foxwordy […].

Hollywood Studios: VidAngel Threatens the Legitimate Streaming Market

THR, Esq. Entertainment & Media Law Blog

Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online

InCloudCounsel Crosses the Pond, Opens London Office to Serve UK and EU Market

Media Law

company that provides corporations and law firms with freelance attorneys to handle routine legal work, is today announcing its expansion into Europe with the opening of an office in London to serve the UK and European legal markets. Deiters formerly practiced corporate/capital markets law at the law firms Kirkland & Ellis in London and Chicago and Cravath in New York. InCloudCounsel , a U.S.

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Lexis Adds New Practice Advisor Modules Plus Market Tracker

Media Law

Today, LexisNexis will announce the addition of two more modules — one for Mergers & Acquisitions and another for Securities & Capital Markets — as well as the launch of Lexis Market Tracker, a companion tool to provide M&A lawyers with up-to-date intelligence about deals and trends in the M&A market. Lexis Market Tracker. Also unique to the M&A module is the inclusion of the new Lexis Market Tracker.

Ambush Marketing London 2012 & McDonald’s Exclusive Right to French Fries

Current Trends

Here’s a look at more press on Ambush Marketing surrounding the 2012 Olympic Games: Australia’s Olympic Committee, enforcing a 30 day ban on none approved ads, required the industry lobby group, Australian Mining – This Is Our Story, to pull a television and online ad featuring the 10-time world champion and Olympic gold and silver medalist Ann Meares. Read more from Part 1 on Ambush Marketing. ambush marketing Trademark trademark litigation trademark registratio

Debuting at #ILTACON19: ‘Legal AI Efficacy Report’ Promises to Cut Through Market Hype

Media Law

Seemingly every new product to come on the market claims to use AI in some way, shape or form. If there is one category of legal technology products where it is difficult to separate the hype from the reality, it is artificial intelligence. Given that, the new Legal AI Efficacy Report , being announced tomorrow at ILTACON, should be a welcome resource for many law firms and legal departments.

Sen. Warren on GameStop frenzy: We need clear rules on market manipulation

Communications And Entertainment Law Blog

Moscon and Hilty on Digital Markets, Rules of Conduct and Liability of Online Intermediaries--Analysis of Two Case Studies @maxplancklaw @GCFrosio

Media Law Prof Blog

Valentina Moscon and Reto Hilty, both of the Max Planck Institute for Innovation & Competition, University of Trento Faculty of Law, are publishing Digital Markets, Rules of Conduct and Liability of Online Intermediaries—Analysis of Two Case Studies: Unfair Commercial Practices

Talent Agencies Beat Lawsuit Claiming Conspiracy in Scripted Television Market

THR, Esq. Entertainment & Media Law Blog

The judge won't let a boutique firm move forward with a complaint that objected to packaging deals. read more. THR, Esq. The Business Television Business THR Online