Making time for marketing

Gordon P. Firemark

Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. The best approach is to allocate a short amount of time each day to your marketing efforts. The trick is to make sure you're using this limited marketing time as effectively as possible. Outline a marketing plan for the coming week, month, year.

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The Notorious Marketeer: Amazon Makes the @USTR Notorious Markets List

Music Technology Policy

There’s really only one reason why a public company like Amazon ends up on the USTR’s “ Notorious Markets ” list and that’s because they tried really hard to get on there. You’ll read a lot of filtered stuff by Amazon apologists, but the fact is Amazon has been a market for counterfeits and pirated records for a long time. (Try According to Politico : Politico spoke with an Amazon spokesperson about the notorious markets classification.

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Ambush Marketing – Sochi Olympics 2014

Current Trends

Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Here’s a round-up of news stories worth a read: American Apparel Strikes Marketing Gold – The company released a line of “Principle 6″ clothing which includes a variation of language from the Olympic Charter. Branding trademark ambush marketing Trademark

Everything You Ever Wanted to Know About Digital Marketing: Interview with Lawyer/Marketer Seth Price

Media Law

Well maybe not everything , but I recently sat down with Seth Price for a wide-ranging conversation about digital marketing for law firms. Seth comes at this from the perspective of a lawyer who learned to market his own firm and then decided to apply that learning to other firms. As managing partner, he learned the ins and outs of digital marketing, and then started Blu Shark Digital to help others with digital marketing.

Gilden on Copyright's Market Gibberish @andrew_gilden

Media Law Prof Blog

Andrew Gilden, Willamette University, is publishing Copyright's Market Gibberish in the Washington Law Review. Here is the abstract. There is a growing contradiction at the core of copyright law. Although courts and scholars frequently assert that copyright is only about

New ‘Market Standards’ from LexisNexis offers Data-Driven Approach to M&A Research

Media Law

LexisNexis says a new research tool it is launching today for searching, comparing and analyzing mergers and acquisitions is the most comprehensive and detailed database of publicly filed M&A deals available on the market.

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Competition Law and Media Markets

Media Law Prof Blog

Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No.

Keith Lee, LawyerSmack Founder, Joins Case Status as Chief Marketing Officer

Media Law

Case Status , a client communications management and marketing platform for law firms that earlier this month raised $1.5 million in seed funding, is today announcing that it has hired Keith Lee , founder of the LawyerSmack online legal community, as chief marketing officer, tasked with directing the company’s continued growth and expansion across the industry. “Keith has been advising and consulting with us on our marketing efforts since last summer.

Presentation on Social Media Marketing and Ethics

Media Law

” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi.

Netflix and the European Market

Media Law Prof Blog

From the Hollywood Reporter: a discussion of Netflix''s European launch, and its importance for the company that specializes in streaming content

Ambush Marketing & Social Networking at London Olympics 2012 Part 1

Current Trends

Every great sporting event brings out ambush marketers. Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event — and without paying the big bucks of sponsorship. ” But, some creative fringe marketing by Red Bull® might be okay. Twitter is working directly with the LOCOG to control ambush marketing. 11 Ambush Marketing Stunts That Worked in the Past.

Documate’s New Guerilla Marketing Campaign Takes A Page from Salesforce – and A Jab At HotDocs

Media Law

Now, nearly 20 years later, a legal technology startup is taking a page directly out of the Salesforce playbook and today is launching its own guerilla marketing campaign to take on the incumbent in its space. Meanwhile, Moini says there may be more she emulates from Salesforce’s early marketing. Even before that 2002 ad, Salesforce engaged in a guerilla marketing campaign around the theme, “The End of Software.”

With Backing from U.S. Venture Firm, UK-based Juro Looks to U.S. Market

Media Law

market? In a market crowded with contract management, review and automation products, Juro seeks to stand apart by its focus on turning contracts into machine-readable data. As was reported here yesterday , the London-based contract-management company Juro announced a $5 million Series A investment round led by the U.S. investment banking firm Union Square Ventures. What does the investment mean for the company’s expansion in the U.S.

ILTA Eliminates Its VP of Marketing and Communications

Media Law

The International Legal Technology Association said today that it has eliminated the position of vice president of marketing and communications. The position had been held by Patti Moran , a San Francisco-based marketing profesisonal who had been in that role since August 2017.

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Is Your Mobile Marketing Up to Speed?

Media Law

The latest issue of Law Practice magazine is focused on “big ideas” and includes my article, As the World Goes Mobile, Is Your Marketing Up to Speed? The post Is Your Mobile Marketing Up to Speed? This is a great issue overall, packed with thoughtful articles by an array of well-known authors, including a cover story by legal futurist Richard Susskind. For a magazine-layout [.] appeared first on Robert Ambrogi's LawSites. General

Facebook Brings Suit against Mobile Marketing Firm for Siphoning User Data without Authorization

New Media and Technology Law

In continuing its push to enforce its terms and policies against developers that engage in unauthorized collection or scraping of user data, Facebook brought suit last month against mobile marketing and data analytics firm OneAudience LLC. These cases generally assert that the defendants have engaged in off-limits scraping or collection of user data for marketing and other purposes (Facebook’s website details its approach in these actions, see “ Taking Action against Platform Abuse ”).

Marketing In A Pandemic: Here’s My Litera TV Interview with McGuireWoods CMO Joe Calve

Media Law

Last week, for my weekly Law Insights program on Litera TV , I interviewed Joe Calve , chief marketing and business development officer at McGuireWoods. Our topic: legal marketing in the midst of a pandemic. At McGuireWoods, Calve oversees client relations and development, communications, media relations and marketing. Before joining McGuireWoods, he was CMO for two international law firms and global director of business development for a third.

Ambush Marketing London 2012 & McDonald’s Exclusive Right to French Fries

Current Trends

Here’s a look at more press on Ambush Marketing surrounding the 2012 Olympic Games: Australia’s Olympic Committee, enforcing a 30 day ban on none approved ads, required the industry lobby group, Australian Mining – This Is Our Story, to pull a television and online ad featuring the 10-time world champion and Olympic gold and silver medalist Ann Meares. Read more from Part 1 on Ambush Marketing. ambush marketing Trademark trademark litigation trademark registratio

New Survey Suggests Legal Tech Companies Confused About Marketing

Media Law

Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.

Aurous Shut Down, Marketing by Lawsuit gets TKO

Music Technology Policy

MTP readers will remember the Silicon Valley technique of “marketing by lawsuit”–this program requires investors and developers backing a technology they know to be infringing and then praying to get sued to market their infringing product. Several record companies have settled a lawsuit against both an app named “Aurous” (the “Popcorn Time” of recorded music) and the app’s developer Andrew Samson.

Avvo Launches Suite of Legal Marketing Tools

Media Law

Avvo , the legal and medical directory and Q&A site, today launched two new services designed to help lawyers more effectively market their practices. The other, Avvo Ignite Suite, is a cloud-based marketing dashboard that lets firms manage and track their online marketing. Avvo Ignite Suite is a tool for tracking a law firm’s online marketing activity and effectiveness. The source ROI report lets you evaluate the effectiveness of your marketing expenditures.

Onit Aims to Conquer the Corporate Market with Acquisition of SimpleLegal

Media Law

Four months after receiving a $200 million strategic investment, Onit , a Houston company that provides enterprise workflow products for large corporations and legal departments, is putting that money to good use — acquiring SimpleLegal , a six-year-old Silicon Valley company that provides legal spend, matter and vendor management software to the mid-sized corporate legal market.

Marketing Expert Testifies ABC's "Pink Slime" Reports Influenced Negative Perceptions

THR, Esq. Entertainment & Media Law Blog

From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online

Deloitte Targets U.S. Legal Market with New Legal Business Services Practice

Media Law

Market analysis shows that many current external providers continue to replicate solutions of the past and deliver narrow services through traditional, siloed methods Big Four professional services firm Deloitte said today it has launched a Legal Business Services practice in the U.S.,

Market Pushes Private Equity Firms To Scrutinize Legal Spend, But Many Lack the Technology, Survey Finds

Media Law

finds that a softening market for M&As and fundraising, exacerbated by the COVID-19 pandemic, is causing them to scrutinize their external legal spend more carefully than ever before. A survey of private equity firms in the U.S. and U.K. But even as this occurs, many of these firms still lack legal spend management technology and instead still collate and analyze legal spend data manually in Excel.

U.K. Tech Company Apperio Begins Major Drive Into U.S. Market For Its Spend-Management Platform

Media Law

“The Apperio team is very excited to expand assertively into the American legal market,” Nicholas d’Adhemar , a former lawyer who is CEO and founder of Apperio, said in a statement. The U.K. legal technology company Apperio , whose platform provides corporate legal departments with greater transparency into their legal spend through automated tracking, management and analysis, says it is “vigorously” expanding its sales operation into the United States.

LawNext Episode 16: Lawmatics Founder Matt Spiegel on Automating Legal Marketing

Media Law

Earlier this year, Spiegel launched his second legal technology startup, Lawmatics , a cloud-based platform designed to automate legal marketing, CRM and client intake. Spiegel discusses the void he saw in legal-marketing software for smaller firms and how he believes Lawmatics can help lawyers boost their bottom lines.

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Litera Announces Virtual Legal Conference April 23 on Adapting to the Changing Market

Media Law

a one-day virtual conference on April 23 that will focus on the changes in the legal market and how lawyers, law firms, and legal service providers can successfully adapt to embrace that change. The conference is an extension of Litera’s The Changing Lawyer online magazine and annual awards, said Julian Morgan, chief marketing officer.

Website Marketing Statements: The Achilles’Heel to CDA Protection?

New Media and Technology Law

However, in recent disputes, businesses have sought an end run around CDA Section 230, specifically by bringing claims that do not treat the websites as publishers or speakers of the defamatory or fictitious user reviews, but instead relate to the website’s marketing representations about such content. Online Commerce Online Content CDA immunity CDA Section 230 consumer review websites marketing statements

Hollywood Studios: VidAngel Threatens the Legitimate Streaming Market

THR, Esq. Entertainment & Media Law Blog

Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online

Moscon and Hilty on Digital Markets, Rules of Conduct and Liability of Online Intermediaries--Analysis of Two Case Studies @maxplancklaw @GCFrosio

Media Law Prof Blog

Valentina Moscon and Reto Hilty, both of the Max Planck Institute for Innovation & Competition, University of Trento Faculty of Law, are publishing Digital Markets, Rules of Conduct and Liability of Online Intermediaries—Analysis of Two Case Studies: Unfair Commercial Practices

Marketing Has a High Price Tag for Pfizer


The pharmaceutical company has ended up in this less than esteemed position as a result of its marketing of numerous drugs, including Bextra, Geodon, Zyvox, and Lyrica, for uses not previously approved by the FDA (called off-label uses), and at doses higher than any approved level. The settlement accounts for both criminal and civil violations related to fraudulent marketing, including improper kickbacks , to physicians.

LOMAP’s Super Marketing Conference is June 5 at Suffolk

Media Law

The Massachusetts Law Office Management Assistance Program — or LOMAP as the locals call it — will host its fourth annual, day-long “super” marketing conference, Building Relationships to Build Business, June 5. The post LOMAP’s Super Marketing Conference is June 5 at Suffolk appeared first on Robert Ambrogi's LawSites.

The Bald-Faced Lie in Foxwordy’s Marketing

Media Law

Would you want to join a social network for lawyers whose basic marketing pitch is a lie? The post The Bald-Faced Lie in Foxwordy’s Marketing appeared first on Robert Ambrogi's LawSites. Long-time readers of this blog will know that it bugs me when vendors make claims about their products or services that are not true. It makes me distrust the vendor and distrust its product. So why does Foxwordy […].

Challenge to Radio Station Purchase Helps Define FCC Radio Ownership Limits in Arbitron Markets

Broadcast Law Blog

One of the cases we overlooked raised the question of whether the FCC cares about a broadcaster’s market share when it goes to buy a new radio station, or will it simply apply the numerical station ownership limits set out in the rules? Even if the advertising or audience market share of the buyer is very high, the fact that there are other stations in a market providing competitive opportunities makes questions of audience share essentially irrelevant.

InCloudCounsel Crosses the Pond, Opens London Office to Serve UK and EU Market

Media Law

company that provides corporations and law firms with freelance attorneys to handle routine legal work, is today announcing its expansion into Europe with the opening of an office in London to serve the UK and European legal markets. Deiters formerly practiced corporate/capital markets law at the law firms Kirkland & Ellis in London and Chicago and Cravath in New York. InCloudCounsel , a U.S.

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Soloist Marketers Promo Street Musicians

Thompson On Hollywood

Paramount has launched a viral marketing campaign for their upcoming biopic The Soloist , starring Jamie Foxx as a homeless violinist who is profiled by an L.A. Tags: Marketing Jamie Foxx Jr. Times columnist (Robert Downey Jr.). Here's a piece on street musicians from around the country : some aren't bad. Robert Downey street musicians The Soloist

Debuting at #ILTACON19: ‘Legal AI Efficacy Report’ Promises to Cut Through Market Hype

Media Law

Seemingly every new product to come on the market claims to use AI in some way, shape or form. If there is one category of legal technology products where it is difficult to separate the hype from the reality, it is artificial intelligence. Given that, the new Legal AI Efficacy Report , being announced tomorrow at ILTACON, should be a welcome resource for many law firms and legal departments.

Coldplay Says #irespectmusic and Rejects Freemium: Mr. Ek, The Market Calling on Line One

Music Technology Policy

When the market shifts, it hardly ever happens all at once. Given the number of failures racked up by Spotify’s “my way or the highway” attempts to command the market like Mr. Ek’s mythical Viking ancestor, one would think this would start to sink in. That’s because on a microeconomic level, a bunch of decision makers are making small decisions.

Now Available From Hart Publishing: Marketing and Advertising Law in a Process of Harmonisation @hartpublishing

Media Law Prof Blog

Now available: Marketing and Advertising Law in a Process of Harmonisation (Ulf Bernitz and Caroline Heide-Jørgensen, eds., The law on marketing and advertising has undergone profound changes based on the EU directives Hart Publishing, 2017) (Modern Studies in European Law).

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Zoë Keating Gives More Evidence of the Streaming Hyper-Efficient Market Share Royalty Headlock on Indie Artists #irespectmusic

Music Technology Policy

In 2018 my music was listened to on Spotify for 190k hours by 241,631 people. Those 2,252,293 streams netted me $12,231, which is 39.2% of my annual rent. If you love the music please consider going to a show or supporting my work directly at [link]. Thank you! — Zoe Keating (@zoecello) December 14, 2018. Driving traffic to Spotify just doesn’t pay off for indie artists (or probably for smaller indie labels).

Heritage Foundation Misses the Market on Rogue Sites

Music Technology Policy

It is now becoming cant in these discussions for opponents of the rogue sites legislation—largely a market based approach to rampant online theft that is about 10 years overdue—to start by saying “we agree that online theft is a problem, but….” No one in the creative community expects a market with zero piracy. Theft in all its forms is still theft and is a negative externality that is being forced upon legitimate actors in the struggling market. Support the Free Market.

Broadband Services in the Market

Media Law Prof Blog

Hazlette, George Mason University School of Law and Dennis Weisman, Kansas State University Department of Economics, have published "Market Power in U.S. Thomas W. Broadband Services," as George Mason Law & Economics Research Paper No. 09-69. Here is the abstract