Marketing Expert Testifies ABC's "Pink Slime" Reports Influenced Negative Perceptions

THR, Esq. Entertainment & Media Law Blog

From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online

Hollywood Studios: VidAngel Threatens the Legitimate Streaming Market

THR, Esq. Entertainment & Media Law Blog

Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online

MLB Faces Antitrust Trial Over Telecasts: Are Small-Market Clubs Doomed By Cord-Cutters?

THR, Esq. Entertainment & Media Law Blog

MLB, its 30 teams, DirecTV and Comcast will soon be defending the status quo in a class action that aims to shake up how telecasts of games are distributed. read more. THR, Esq. The Business Television Business THR Online

Talent Agencies Beat Lawsuit Claiming Conspiracy in Scripted Television Market

THR, Esq. Entertainment & Media Law Blog

The judge won't let a boutique firm move forward with a complaint that objected to packaging deals. read more. THR, Esq. The Business Television Business THR Online

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Is Your Mobile Marketing Up to Speed?

Media Law

The latest issue of Law Practice magazine is focused on “big ideas” and includes my article, As the World Goes Mobile, Is Your Marketing Up to Speed? The post Is Your Mobile Marketing Up to Speed?

ABA Ethics Panel Strikes Sensible Balance on Online Marketing

Media Law

On Wednesday, the ABA Commission on Ethics 20/20 issued its initial report (PDF) on whether ethics rules should be changed to address lawyers’ use of technology for marketing and advertising. She also quotes Kim Perret, chairwoman of the Legal Marketing Association’s task force on the issue, as praising the suggested changes and for its “restraint on the issue.&#.

Lexis Adds New Practice Advisor Modules Plus Market Tracker

Media Law

The Securities & Capital Markets module is organized according to top-level topics that include Private Offerings, IPOs, Secondary Offerings and Resales, Reporting and Registration Under the Exchange Act, Financial Disclosure Issues for Public Companies, and the like. Lexis Market Tracker.

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Multiple Websites for a Single Firm: Smart Marketing or SEO Spam?

Media Law

And they all come from the same source, Scorpion Design , a web-design company whose tagline is, “Effective & Aggressive Internet Marketing.&#. Even so, it strikes me as bad marketing. I happened to notice a flood of press releases over the last couple days announcing a flood of new law firm websites. The press releases all have two things in common. They all announce a single law firm’s launch of multiple websites.

Larry Bodine Transforms His Marketing Site to All Video

Media Law

For some 15 years, legal marketer Larry Bodine has operated the LawMarketing Portal as a free news and information site about marketing and business development in the legal profession.

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Rolling Stone Publisher Hit With Class Action Over Text Message Marketing

THR, Esq. Entertainment & Media Law Blog

Eriq Gardner EXCLUSIVE: Just as Wenner Media puts one lawsuit to bed, another pops up. read more. The Business Business

Jeff Berg Advises Colleagues to Take Advantage of Market Shifts at THR Power Lawyers Event

THR, Esq. Entertainment & Media Law Blog

Alex Ben Block The ICM Chairman and CEO delivered the keynote address at the fifth annual event Wednesday. read more. THR, Esq. The Business Business Power Lawyers Power Lawyers 2011

Sorry We’re Not English: Four Spotify Red Herrings Went to Market

Music Technology Policy

market, Spotify that raises money from U.S. There are a few recurring red herrings in the coverage about the Spotify lawsuits that I thought we could examine. Sorry We’re Not English : Hooray Henry!

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'Sunday Ticket' Customers Say NFL Illegally Restrains Broadcasts of Out-of-Market Games

THR, Esq. Entertainment & Media Law Blog

The professional league's motion to dismiss an antitrust lawsuit spurs clarification of what's at stake. read more. THR, Esq. The Business Television Business THR Online

How Not to Market a Law Firm

The Legal Satyricon

I had a rather unpleasant exchange with Hanson Bridgett’s marketer. You may remember them from Storified here: under: misc.

Hollywood Docket: Music publishers vs. LimeWire; Marvel vs. Spider-Man pinatas; FIFA vs. marketers

THR, Esq. Entertainment & Media Law Blog

Music publishers have filed their own lawsuit against file-sharing service LimeWire, asking a federal court for $150,000 per infringed song. CNET] "Toy Story 3" hits theaters Friday. Here's the interesting backstory of how a dispute over whether sequels to Pixar.

Viacom vs. YouTube unsealed! YouTube: We're no Grokster, just ask Viacom marketing

THR, Esq. Entertainment & Media Law Blog

By Eriq Gardner As expected, Google's unsealed summary judgment motion in its copyright battle with Viacom relies on "safe harbor" provisions in the Digital Millennium Copyright Act to argue that it deserves to be protected from Viacom's claims. As opposed.

Ambush Marketing and Super Bowl XLV

Current Trends

Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, seems to be under control leading up to Super Bowl XLV in Arlington, Texas. The City of Arlington has been working since 2007 to comply with the NFL’s requirements to limit ambush marketing by implementing “Clean Zones&# surrounding the Cowboys Stadium.

FCC Issues NPRM To Open Up Set-Top Box Market

Media Law Prof Blog

The FCC has issued a Notice of Proposed Rulemaking (NPRM) that begins the process of allowing third party entities to develop alternatives to the set-top boxes through which consumers receive subscription video programming. Nearly all pay-TV subscribers currently receive such

Restore Online Confidence Act Outlaws Online "Data Pass" Transactions and Limits Negative Option Marketing

New Media and Technology Law

The Act was introduced following a series of reports and hearings that examined so-called data pass marketing practices in Internet transactions, and the issuance of a report. Data pass transactions involve offers made by third-party marketers at the conclusion of an transaction between an online merchant and a customer. Online Commerce data pass marketing negative option marketing web loyalty programs

Making time for marketing

Gordon P. Firemark

Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. Outline a marketing plan for the coming week, month, year.

Presentation on Social Media Marketing and Ethics

Media Law

” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi.

Coldplay Says #irespectmusic and Rejects Freemium: Mr. Ek, The Market Calling on Line One

Music Technology Policy

When the market shifts, it hardly ever happens all at once. Given the number of failures racked up by Spotify’s “my way or the highway” attempts to command the market like Mr. Ek’s mythical Viking ancestor, one would think this would start to sink in. That’s because on a microeconomic level, a bunch of decision makers are making small decisions.

Free Video Replay of LOMAP’s Super Marketing Conference

Media Law

I was fortunate to have been one of the speakers last week at the Super Marketing Conference put on in Boston by the good people at the Massachusetts Law Office Management Assistance Program (LOMAP). View it here: LOMAP’s Super Marketing Conference. Now, those same good people have put the entire conference online for free, with video of the speakers as well as their full presentations. Here is the list of speakers: Erik Mazzone, Center for Practice Management , North Carolina Bar.

LOMAP’s Marketing Conference is May 16 in Boston

Media Law

The Third Annual Super Marketing Conference , with a focus on web marketing, is taking place in Boston on Thursday, May 16. The keynote speaker will be Avvo founder and CEO Mark Britton, who will speak on the topic, Ten Opportunities Lawyers Miss in Online Marketing.

Avvo Launches Suite of Legal Marketing Tools

Media Law

Avvo , the legal and medical directory and Q&A site, today launched two new services designed to help lawyers more effectively market their practices. The other, Avvo Ignite Suite, is a cloud-based marketing dashboard that lets firms manage and track their online marketing.

Heritage Foundation Misses the Market on Rogue Sites

Music Technology Policy

It is now becoming cant in these discussions for opponents of the rogue sites legislation—largely a market based approach to rampant online theft that is about 10 years overdue—to start by saying “we agree that online theft is a problem, but….” No one in the creative community expects a market with zero piracy. Theft in all its forms is still theft and is a negative externality that is being forced upon legitimate actors in the struggling market. Support the Free Market.

Advertise Like Santa Is Watching – 6 Holiday Advertising/Marketing Tips to Help You Stay Off The Naughty List

Broadcast Law Blog

Marketing to children. We hope these tips will help you step into 2017 with the confidence that you have consigned any marketing legal pitfalls to the return bin. It’s the holiday season, and many of us are turning our thoughts to celebrating with friends and family. It is also high season for shopping, which means the airwaves, social media, websites and print pages are full of opportunities to buy, sell, and advertise.

Ambush Marketing – Sochi Olympics 2014

Current Trends

Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Branding trademark ambush marketing Trademark

Competition Law and Media Markets

Media Law Prof Blog

Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No.

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'Odd Thomas' Producers Suing Over $35 Mil in Marketing and Distribution Costs, Loans

THR, Esq. Entertainment & Media Law Blog

Two Out of Ten Prods. and Fusion Films claim that several entities failed to pay up on the feature starring Willem Dafoe and based on a Dean Koontz novel. read more. The Business THR, Esq. Willem Dafoe Business

The Disappearing Work: Copyright Law and Availability of eBooks, Used Books, and the Market

Media Law Prof Blog

Paul J. Heal, University of Illinois College of Law, has published How Copyright Keeps Works Disappeared at 11 Journal of Empirical Legal Studies 829 (2014). Here is the abstract. A random sample of new books for sale on shows

Vice v. Virtue: Best Trademark Lawsuit Ever?

THR, Esq. Entertainment & Media Law Blog

Media company sues marketing company. This time, it's for keeps. read more. THR, Esq. The Business Television Business THR Online

Verizon Wireless Files RICO Suit against Mobile Marketers, Alleges Deception and Fraud in Evasion of MMA Guidelines Requirements for Short Code Campaigns

New Media and Technology Law

Cellco Partnership, doing business as Verizon Wireless, filed a lengthy complaint on March 7, 2011, against mobile marketing entities that have conducted short code marketing campaigns on its network. The complaint alleges that these entities failed to comply with the Mobile Marketing Association’s Consumer Best Practices Guidelines for Cross Carrier Mobile Content Services , which Verizon incorporates into its standard contract provisions.

Nielsen Looks for Injunction Against ComScore Over TV Ratings

THR, Esq. Entertainment & Media Law Blog

A service that just targets the television market and uses proprietary technology and data is alleged to violate a contract. read more. THR, Esq. Business Television Business THR Online

Hollywood Studios Rip VidAngel's New Service in Filtering Fight

THR, Esq. Entertainment & Media Law Blog

"[B]y telling its users that its new service is lawful, VidAngel threatens to confuse consumers regarding the legitimate streaming market," Disney's attorney Kelly Klaus writes.

Netflix and the European Market

Media Law Prof Blog

From the Hollywood Reporter: a discussion of Netflix''s European launch, and its importance for the company that specializes in streaming content

Warner Bros. Can't Evade 'War Dogs' Lawsuit

THR, Esq. Entertainment & Media Law Blog

can't escape Incarcerated Entertainment's lawsuit that claims 'War Dogs' was marketed as a true story when it isn't one. Warner Bros. read more. THR, Esq. Movies Movies THR Online War Dogs

FCC to Shake Up Media Ownership Rules

THR, Esq. Entertainment & Media Law Blog

The media agency is widely expected to eliminate many local market regulations at a meeting next month. read more. THR, Esq. Business Television Business THR Online

DirecTV's 'NFL Sunday Ticket' Spurs Wave of Antitrust Litigation

THR, Esq. Entertainment & Media Law Blog

The TV market would be quite different if it were not for live professional football, the lawsuit theorizes. read more. THR, Esq. The Business Television Business THR Online

Sony's Equity Stake in Spotify Survives Scrutiny in 'American Idol' Lawsuit

THR, Esq. Entertainment & Media Law Blog

19 Recordings was arguing that Sony was taking ownership in the streaming giant in lieu of demanding fair-market royalty rates. read more. THR, Esq. The Business Television Music Tech Business THR Online