INDUSTRY INSIGHTS YOUR PEERS ARE READING
Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online MORE
The latest issue of Law Practice magazine is focused on “big ideas” and includes my article, As the World Goes Mobile, Is Your Marketing Up to Speed? The post Is Your Mobile Marketing Up to Speed? MORE
One of the cases we overlooked raised the question of whether the FCC cares about a broadcaster’s market share when it goes to buy a new radio station, or will it simply apply the numerical station ownership limits set out in the rules? Even if the advertising or audience market share of the buyer is very high, the fact that there are other stations in a market providing competitive opportunities makes questions of audience share essentially irrelevant. MORE
” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi. MORE
Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. Outline a marketing plan for the coming week, month, year. MORE
I know that MTP readers will find it about as shocking as gambling at Rick’s, but in the Great Circularity, tech company Intuit had the extraordinary bad taste to reward serial dead guy-infringer Goldieblox with a Superbowl ad. This was, of course, the object of the exercise when they ripped off the Beastie Boys and then sued the band. After they also ripped off Freddie Mercury and Queen in a different ad). MORE
While Onit targets the high end of the market — complex legal departments with more than $25 million in legal spend — SimpleLegal is more focused on the middle market. MORE
Every great sporting event brings out ambush marketers. Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event — and without paying the big bucks of sponsorship. ” But, some creative fringe marketing by Red Bull® might be okay. Twitter is working directly with the LOCOG to control ambush marketing. 11 Ambush Marketing Stunts That Worked in the Past. MORE
When the market shifts, it hardly ever happens all at once. Given the number of failures racked up by Spotify’s “my way or the highway” attempts to command the market like Mr. Ek’s mythical Viking ancestor, one would think this would start to sink in. That’s because on a microeconomic level, a bunch of decision makers are making small decisions. MORE
Now available: Marketing and Advertising Law in a Process of Harmonisation (Ulf Bernitz and Caroline Heide-Jørgensen, eds., The law on marketing and advertising has undergone profound changes based on the EU directives Hart Publishing, 2017) (Modern Studies in European Law). MORE
From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online MORE
Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one. MORE
Seemingly every new product to come on the market claims to use AI in some way, shape or form. If there is one category of legal technology products where it is difficult to separate the hype from the reality, it is artificial intelligence. Given that, the new Legal AI Efficacy Report , being announced tomorrow at ILTACON, should be a welcome resource for many law firms and legal departments. MORE
And the Australian Olympic Committee is actively monitoring consumer electronic companies for any engagements in ambush marketing. While not ambush marketing, McDonald’s has the exclusive right to serve French Fries at the Games , unless of course its “fish and chips.” MORE
MTP readers will remember the Silicon Valley technique of “marketing by lawsuit”–this program requires investors and developers backing a technology they know to be infringing and then praying to get sued to market their infringing product. Several record companies have settled a lawsuit against both an app named “Aurous” (the “Popcorn Time” of recorded music) and the app’s developer Andrew Samson. MORE
Earlier this year, Spiegel launched his second legal technology startup, Lawmatics , a cloud-based platform designed to automate legal marketing, CRM and client intake. Spiegel discusses the void he saw in legal-marketing software for smaller firms and how he believes Lawmatics can help lawyers boost their bottom lines. MORE
FCC Chair Tom Wheeler wants to unleash consumers from their cable boxes. In this piece for Re/Code, he writes in part that the cost of paying for a set-up box adds significantly to the cost of cable subscriptions and he MORE
In 2018 my music was listened to on Spotify for 190k hours by 241,631 people. Those 2,252,293 streams netted me $12,231, which is 39.2% of my annual rent. If you love the music please consider going to a show or supporting my work directly at [link]. Thank you! pic.twitter.com/2V6gaAE80O. MORE
Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No. MORE
market, Spotify that raises money from U.S. There are a few recurring red herrings in the coverage about the Spotify lawsuits that I thought we could examine. Sorry We’re Not English : Hooray Henry! MORE
Christine Riefa, Brunel University Law School, and Christiana Markou, European University, Cyprus, have published Online Marketing: Advertisers Know You are a Dog on the Internet! MORE
The pharmaceutical company has ended up in this less than esteemed position as a result of its marketing of numerous drugs, including Bextra, Geodon, Zyvox, and Lyrica, for uses not previously approved by the FDA (called off-label uses), and at doses higher than any approved level. MORE
Avvo , the legal and medical directory and Q&A site, today launched two new services designed to help lawyers more effectively market their practices. The other, Avvo Ignite Suite, is a cloud-based marketing dashboard that lets firms manage and track their online marketing. MORE
company that provides corporations and law firms with freelance attorneys to handle routine legal work, is today announcing its expansion into Europe with the opening of an office in London to serve the UK and European legal markets. Deiters formerly practiced corporate/capital markets law at the law firms Kirkland & Ellis in London and Chicago and Cravath in New York. InCloudCounsel , a U.S. MORE
The FCC has issued a Notice of Proposed Rulemaking (NPRM) that begins the process of allowing third party entities to develop alternatives to the set-top boxes through which consumers receive subscription video programming. Nearly all pay-TV subscribers currently receive such MORE
The Securities & Capital Markets module is organized according to top-level topics that include Private Offerings, IPOs, Secondary Offerings and Resales, Reporting and Registration Under the Exchange Act, Financial Disclosure Issues for Public Companies, and the like. Lexis Market Tracker. MORE
Andrew Gilden, Willamette University, is publishing Copyright's Market Gibberish in the Washington Law Review. Here is the abstract. There is a growing contradiction at the core of copyright law. Although courts and scholars frequently assert that copyright is only about MORE
The professional league's motion to dismiss an antitrust lawsuit spurs clarification of what's at stake. read more. THR, Esq. The Business Television Business THR Online MORE
Hazlette, George Mason University School of Law and Dennis Weisman, Kansas State University Department of Economics, have published "Market Power in U.S. Thomas W. Broadband Services," as George Mason Law & Economics Research Paper No. 09-69. Here is the abstract MORE
From the Hollywood Reporter: a discussion of Netflix''s European launch, and its importance for the company that specializes in streaming content MORE
It is now becoming cant in these discussions for opponents of the rogue sites legislation—largely a market based approach to rampant online theft that is about 10 years overdue—to start by saying “we agree that online theft is a problem, but….” No one in the creative community expects a market with zero piracy. Theft in all its forms is still theft and is a negative externality that is being forced upon legitimate actors in the struggling market. Support the Free Market. MORE
The Office has issued some guidelines, available here, for those who market online. Canada's Privacy Commissioner has weighed on the subject of the new Canadian anti-spam statute, CASL which came into effect on July 1, 2014. MORE
Would you want to join a social network for lawyers whose basic marketing pitch is a lie? The post The Bald-Faced Lie in Foxwordy’s Marketing appeared first on Robert Ambrogi's LawSites. Long-time readers of this blog will know that it bugs me when vendors make claims about their products or services that are not true. It makes me distrust the vendor and distrust its product. So why does Foxwordy […]. MORE
VidAngel responds to a copyright lawsuit with antitrust allegations. read more. THR, Esq. The Business Movies Tech Business THR Online MORE
Moreover, CBD products that are marketed as drugs or which are contained in food are regulated by the FDA and their advertising is regulated by the FTC (see our article here ). The FDA last week published a long article on its website setting out the state of its regulation of CBD, noting that it was still studying the health effects of these products, as well as issues relating to the sale and marketing of CBD. MORE
The judge won't let a boutique firm move forward with a complaint that objected to packaging deals. read more. THR, Esq. The Business Television Business THR Online MORE
I had a rather unpleasant exchange with Hanson Bridgett’s marketer. You may remember them from Storified here: https://storify.com/jaymwolman/bad-marketingFiled under: misc. MORE
Well maybe not everything , but I recently sat down with Seth Price for a wide-ranging conversation about digital marketing for law firms. Seth comes at this from the perspective of a lawyer who learned to market his own firm and then decided to apply that learning to other firms. MORE
Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Branding trademark ambush marketing Trademark MORE
Paramount has launched a viral marketing campaign for their upcoming biopic The Soloist , starring Jamie Foxx as a homeless violinist who is profiled by an L.A. Tags: Marketing Jamie Foxx Jr. MORE
The International Legal Technology Association said today that it has eliminated the position of vice president of marketing and communications. The position had been held by Patti Moran , a San Francisco-based marketing profesisonal who had been in that role since August 2017. MORE
However, in recent disputes, businesses have sought an end run around CDA Section 230, specifically by bringing claims that do not treat the websites as publishers or speakers of the defamatory or fictitious user reviews, but instead relate to the website’s marketing representations about such content. Online Commerce Online Content CDA immunity CDA Section 230 consumer review websites marketing statements MORE
MLB, its 30 teams, DirecTV and Comcast will soon be defending the status quo in a class action that aims to shake up how telecasts of games are distributed. read more. THR, Esq. The Business Television Business THR Online MORE
The Massachusetts Law Office Management Assistance Program — or LOMAP as the locals call it — will host its fourth annual, day-long “super” marketing conference, Building Relationships to Build Business, June 5. The post LOMAP’s Super Marketing Conference is June 5 at Suffolk appeared first on Robert Ambrogi's LawSites. MORE
Market Related Topics Gordon P. Firemark
JANUARY 31, 2014
Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. Outline a marketing plan for the coming week, month, year.
Current Trends
FEBRUARY 10, 2014
Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Branding trademark ambush marketing Trademark
Media Law
JANUARY 24, 2019
Well maybe not everything , but I recently sat down with Seth Price for a wide-ranging conversation about digital marketing for law firms. Seth comes at this from the perspective of a lawyer who learned to market his own firm and then decided to apply that learning to other firms.
Media Law Prof Blog
DECEMBER 13, 2018
Andrew Gilden, Willamette University, is publishing Copyright's Market Gibberish in the Washington Law Review. Here is the abstract. There is a growing contradiction at the core of copyright law. Although courts and scholars frequently assert that copyright is only about
Media Law
OCTOBER 8, 2019
The International Legal Technology Association said today that it has eliminated the position of vice president of marketing and communications. The position had been held by Patti Moran , a San Francisco-based marketing profesisonal who had been in that role since August 2017.
Media Law Prof Blog
NOVEMBER 10, 2014
Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No.
Media Law Prof Blog
SEPTEMBER 16, 2014
From the Hollywood Reporter: a discussion of Netflix''s European launch, and its importance for the company that specializes in streaming content
Media Law
MAY 13, 2019
While Onit targets the high end of the market — complex legal departments with more than $25 million in legal spend — SimpleLegal is more focused on the middle market.
Media Law
JULY 3, 2012
” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi.
Media Law
JULY 2, 2013
The latest issue of Law Practice magazine is focused on “big ideas” and includes my article, As the World Goes Mobile, Is Your Marketing Up to Speed? The post Is Your Mobile Marketing Up to Speed?
THR, Esq. Entertainment & Media Law Blog
JUNE 6, 2017
From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online
Current Trends
JULY 12, 2012
And the Australian Olympic Committee is actively monitoring consumer electronic companies for any engagements in ambush marketing. While not ambush marketing, McDonald’s has the exclusive right to serve French Fries at the Games , unless of course its “fish and chips.”
Current Trends
JULY 10, 2012
Every great sporting event brings out ambush marketers. Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event — and without paying the big bucks of sponsorship. ” But, some creative fringe marketing by Red Bull® might be okay. Twitter is working directly with the LOCOG to control ambush marketing. 11 Ambush Marketing Stunts That Worked in the Past.
Music Technology Policy
DECEMBER 17, 2018
In 2018 my music was listened to on Spotify for 190k hours by 241,631 people. Those 2,252,293 streams netted me $12,231, which is 39.2% of my annual rent. If you love the music please consider going to a show or supporting my work directly at [link]. Thank you! pic.twitter.com/2V6gaAE80O.
Media Law
NOVEMBER 13, 2012
Avvo , the legal and medical directory and Q&A site, today launched two new services designed to help lawyers more effectively market their practices. The other, Avvo Ignite Suite, is a cloud-based marketing dashboard that lets firms manage and track their online marketing.
THR, Esq. Entertainment & Media Law Blog
AUGUST 23, 2016
Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online
Media Law
MAY 8, 2018
Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.
Media Law
AUGUST 18, 2019
Seemingly every new product to come on the market claims to use AI in some way, shape or form. If there is one category of legal technology products where it is difficult to separate the hype from the reality, it is artificial intelligence. Given that, the new Legal AI Efficacy Report , being announced tomorrow at ILTACON, should be a welcome resource for many law firms and legal departments.
JetLawBlog
SEPTEMBER 9, 2009
The pharmaceutical company has ended up in this less than esteemed position as a result of its marketing of numerous drugs, including Bextra, Geodon, Zyvox, and Lyrica, for uses not previously approved by the FDA (called off-label uses), and at doses higher than any approved level.
THR, Esq. Entertainment & Media Law Blog
SEPTEMBER 23, 2016
The professional league's motion to dismiss an antitrust lawsuit spurs clarification of what's at stake. read more. THR, Esq. The Business Television Business THR Online
Thompson On Hollywood
MARCH 31, 2009
Paramount has launched a viral marketing campaign for their upcoming biopic The Soloist , starring Jamie Foxx as a homeless violinist who is profiled by an L.A. Tags: Marketing Jamie Foxx Jr.
Music Technology Policy
DECEMBER 10, 2015
MTP readers will remember the Silicon Valley technique of “marketing by lawsuit”–this program requires investors and developers backing a technology they know to be infringing and then praying to get sued to market their infringing product. Several record companies have settled a lawsuit against both an app named “Aurous” (the “Popcorn Time” of recorded music) and the app’s developer Andrew Samson.
Media Law Prof Blog
FEBRUARY 18, 2016
The FCC has issued a Notice of Proposed Rulemaking (NPRM) that begins the process of allowing third party entities to develop alternatives to the set-top boxes through which consumers receive subscription video programming. Nearly all pay-TV subscribers currently receive such
THR, Esq. Entertainment & Media Law Blog
JULY 13, 2016
VidAngel responds to a copyright lawsuit with antitrust allegations. read more. THR, Esq. The Business Movies Tech Business THR Online
Media Law
OCTOBER 23, 2018
Earlier this year, Spiegel launched his second legal technology startup, Lawmatics , a cloud-based platform designed to automate legal marketing, CRM and client intake. Spiegel discusses the void he saw in legal-marketing software for smaller firms and how he believes Lawmatics can help lawyers boost their bottom lines.
Music Technology Policy
MARCH 12, 2016
market, Spotify that raises money from U.S. There are a few recurring red herrings in the coverage about the Spotify lawsuits that I thought we could examine. Sorry We’re Not English : Hooray Henry!
Broadcast Law Blog
JULY 2, 2019
Moreover, CBD products that are marketed as drugs or which are contained in food are regulated by the FDA and their advertising is regulated by the FTC (see our article here ). The FDA last week published a long article on its website setting out the state of its regulation of CBD, noting that it was still studying the health effects of these products, as well as issues relating to the sale and marketing of CBD.
THR, Esq. Entertainment & Media Law Blog
APRIL 20, 2016
The judge won't let a boutique firm move forward with a complaint that objected to packaging deals. read more. THR, Esq. The Business Television Business THR Online
Media Law Prof Blog
JANUARY 28, 2016
FCC Chair Tom Wheeler wants to unleash consumers from their cable boxes. In this piece for Re/Code, he writes in part that the cost of paying for a set-up box adds significantly to the cost of cable subscriptions and he
Media Law
MARCH 27, 2013
The Securities & Capital Markets module is organized according to top-level topics that include Private Offerings, IPOs, Secondary Offerings and Resales, Reporting and Registration Under the Exchange Act, Financial Disclosure Issues for Public Companies, and the like. Lexis Market Tracker.
Media Law Prof Blog
OCTOBER 21, 2015
Christine Riefa, Brunel University Law School, and Christiana Markou, European University, Cyprus, have published Online Marketing: Advertisers Know You are a Dog on the Internet!
New Media and Technology Law
SEPTEMBER 11, 2014
However, in recent disputes, businesses have sought an end run around CDA Section 230, specifically by bringing claims that do not treat the websites as publishers or speakers of the defamatory or fictitious user reviews, but instead relate to the website’s marketing representations about such content. Online Commerce Online Content CDA immunity CDA Section 230 consumer review websites marketing statements
Media Law
JANUARY 14, 2019
company that provides corporations and law firms with freelance attorneys to handle routine legal work, is today announcing its expansion into Europe with the opening of an office in London to serve the UK and European legal markets. Deiters formerly practiced corporate/capital markets law at the law firms Kirkland & Ellis in London and Chicago and Cravath in New York. InCloudCounsel , a U.S.
Media Law Prof Blog
MAY 1, 2015
The Office has issued some guidelines, available here, for those who market online. Canada's Privacy Commissioner has weighed on the subject of the new Canadian anti-spam statute, CASL which came into effect on July 1, 2014.
THR, Esq. Entertainment & Media Law Blog
JANUARY 2, 2016
MLB, its 30 teams, DirecTV and Comcast will soon be defending the status quo in a class action that aims to shake up how telecasts of games are distributed. read more. THR, Esq. The Business Television Business THR Online
Media Law Prof Blog
MAY 11, 2017
Now available: Marketing and Advertising Law in a Process of Harmonisation (Ulf Bernitz and Caroline Heide-Jørgensen, eds., The law on marketing and advertising has undergone profound changes based on the EU directives Hart Publishing, 2017) (Modern Studies in European Law).
Media Law
MAY 27, 2014
The Massachusetts Law Office Management Assistance Program — or LOMAP as the locals call it — will host its fourth annual, day-long “super” marketing conference, Building Relationships to Build Business, June 5. The post LOMAP’s Super Marketing Conference is June 5 at Suffolk appeared first on Robert Ambrogi's LawSites.
Music Technology Policy
DECEMBER 4, 2015
When the market shifts, it hardly ever happens all at once. Given the number of failures racked up by Spotify’s “my way or the highway” attempts to command the market like Mr. Ek’s mythical Viking ancestor, one would think this would start to sink in. That’s because on a microeconomic level, a bunch of decision makers are making small decisions.
Broadcast Law Blog
OCTOBER 7, 2013
One of the cases we overlooked raised the question of whether the FCC cares about a broadcaster’s market share when it goes to buy a new radio station, or will it simply apply the numerical station ownership limits set out in the rules? Even if the advertising or audience market share of the buyer is very high, the fact that there are other stations in a market providing competitive opportunities makes questions of audience share essentially irrelevant.
Media Law Prof Blog
JANUARY 22, 2010
Hazlette, George Mason University School of Law and Dennis Weisman, Kansas State University Department of Economics, have published "Market Power in U.S. Thomas W. Broadband Services," as George Mason Law & Economics Research Paper No. 09-69. Here is the abstract
Music Technology Policy
JANUARY 6, 2012
It is now becoming cant in these discussions for opponents of the rogue sites legislation—largely a market based approach to rampant online theft that is about 10 years overdue—to start by saying “we agree that online theft is a problem, but….” No one in the creative community expects a market with zero piracy. Theft in all its forms is still theft and is a negative externality that is being forced upon legitimate actors in the struggling market. Support the Free Market.
Music Technology Policy
JANUARY 31, 2014
I know that MTP readers will find it about as shocking as gambling at Rick’s, but in the Great Circularity, tech company Intuit had the extraordinary bad taste to reward serial dead guy-infringer Goldieblox with a Superbowl ad. This was, of course, the object of the exercise when they ripped off the Beastie Boys and then sued the band. After they also ripped off Freddie Mercury and Queen in a different ad).
Media Law
SEPTEMBER 10, 2015
Would you want to join a social network for lawyers whose basic marketing pitch is a lie? The post The Bald-Faced Lie in Foxwordy’s Marketing appeared first on Robert Ambrogi's LawSites. Long-time readers of this blog will know that it bugs me when vendors make claims about their products or services that are not true. It makes me distrust the vendor and distrust its product. So why does Foxwordy […].
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