Making time for marketing

Gordon P. Firemark

Unfortunately, marketing activity often gets short shrift when we are confronted with deadlines, demanding clients, etc. Making time for marketing is of paramount importance for the success and growth of your practice. Outline a marketing plan for the coming week, month, year.

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Ambush Marketing – Sochi Olympics 2014

Current Trends

Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, is alive and well surrounding the Sochi Olympic Games. Branding trademark ambush marketing Trademark

Trending Sources

Competition Law and Media Markets

Media Law Prof Blog

Josef Drexl, Max Planck Institute for Innovation and Competition; Ludwig-Maximilians-Universität München, has published Competition Law in Media Markets and its Contribution to Democracy – A Global Perspective as Max Planck Institute for Innovation & Competition Research Paper No.

New Survey Suggests Legal Tech Companies Confused About Marketing

Media Law

Legal technology companies are confused about how to market and sell their products, concludes the inaugural Legal Tech Go-to-Market Report, conducted by legal PR and marketing firm Baretz+Brunelle. Ninety-seven percent of respondents in the survey believe the legal tech industry has no firm grasp of go-to-market strategy or, at best, only a scattered one.

Presentation on Social Media Marketing and Ethics

Media Law

” The first half covers marketing, the second half covers ethics. General legal ethics marketingI gave two presentations at the Rhode Island Bar Association annual meeting June 15. The first, on cloud computing for lawyers, I posted here. Below is the second, “20 Tips for Seizing the Power of Social Media.” View more presentations from Robert Ambrogi.

Is Your Mobile Marketing Up to Speed?

Media Law

The latest issue of Law Practice magazine is focused on “big ideas” and includes my article, As the World Goes Mobile, Is Your Marketing Up to Speed? The post Is Your Mobile Marketing Up to Speed?

Netflix and the European Market

Media Law Prof Blog

From the Hollywood Reporter: a discussion of Netflix''s European launch, and its importance for the company that specializes in streaming content

How Not to Market a Law Firm

The Legal Satyricon

I had a rather unpleasant exchange with Hanson Bridgett’s marketer. You may remember them from Storified here: https://storify.com/jaymwolman/bad-marketingFiled under: misc.

Marketing Expert Testifies ABC's "Pink Slime" Reports Influenced Negative Perceptions

THR, Esq. Entertainment & Media Law Blog

From "fake news" to "fake meat," the huge defamation trial continues in South Dakota. read more. THR, Esq. Business Television Business THR Online

Lexis Adds New Practice Advisor Modules Plus Market Tracker

Media Law

The Securities & Capital Markets module is organized according to top-level topics that include Private Offerings, IPOs, Secondary Offerings and Resales, Reporting and Registration Under the Exchange Act, Financial Disclosure Issues for Public Companies, and the like. Lexis Market Tracker.

Ambush Marketing London 2012 & McDonald’s Exclusive Right to French Fries

Current Trends

And the Australian Olympic Committee is actively monitoring consumer electronic companies for any engagements in ambush marketing. While not ambush marketing, McDonald’s has the exclusive right to serve French Fries at the Games , unless of course its “fish and chips.”

Ambush Marketing & Social Networking at London Olympics 2012 Part 1

Current Trends

Every great sporting event brings out ambush marketers. Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event — and without paying the big bucks of sponsorship. ” But, some creative fringe marketing by Red Bull® might be okay. Twitter is working directly with the LOCOG to control ambush marketing. 11 Ambush Marketing Stunts That Worked in the Past.

Hollywood Studios: VidAngel Threatens the Legitimate Streaming Market

THR, Esq. Entertainment & Media Law Blog

Disney, LucasFilm, 20th Century Fox and Warner Bros. want the court to pause VidAngel's $1 movie rental service. read more. THR, Esq. Movies Movies THR Online

LOMAP’s Super Marketing Conference is June 5 at Suffolk

Media Law

The Massachusetts Law Office Management Assistance Program — or LOMAP as the locals call it — will host its fourth annual, day-long “super” marketing conference, Building Relationships to Build Business, June 5. The post LOMAP’s Super Marketing Conference is June 5 at Suffolk appeared first on Robert Ambrogi's LawSites.

The Bald-Faced Lie in Foxwordy’s Marketing

Media Law

Would you want to join a social network for lawyers whose basic marketing pitch is a lie? The post The Bald-Faced Lie in Foxwordy’s Marketing appeared first on Robert Ambrogi's LawSites. Long-time readers of this blog will know that it bugs me when vendors make claims about their products or services that are not true. It makes me distrust the vendor and distrust its product. So why does Foxwordy […].

'Sunday Ticket' Customers Say NFL Illegally Restrains Broadcasts of Out-of-Market Games

THR, Esq. Entertainment & Media Law Blog

The professional league's motion to dismiss an antitrust lawsuit spurs clarification of what's at stake. read more. THR, Esq. The Business Television Business THR Online

Marketing Has a High Price Tag for Pfizer

JetLawBlog

The pharmaceutical company has ended up in this less than esteemed position as a result of its marketing of numerous drugs, including Bextra, Geodon, Zyvox, and Lyrica, for uses not previously approved by the FDA (called off-label uses), and at doses higher than any approved level.

Aurous Shut Down, Marketing by Lawsuit gets TKO

Music Technology Policy

MTP readers will remember the Silicon Valley technique of “marketing by lawsuit”–this program requires investors and developers backing a technology they know to be infringing and then praying to get sued to market their infringing product. Several record companies have settled a lawsuit against both an app named “Aurous” (the “Popcorn Time” of recorded music) and the app’s developer Andrew Samson.

Hollywood Accused of Conspiracy to Rid Market of Services Filtering Profanity, Sex and Violence

THR, Esq. Entertainment & Media Law Blog

VidAngel responds to a copyright lawsuit with antitrust allegations. read more. THR, Esq. The Business Movies Tech Business THR Online

FCC Issues NPRM To Open Up Set-Top Box Market

Media Law Prof Blog

The FCC has issued a Notice of Proposed Rulemaking (NPRM) that begins the process of allowing third party entities to develop alternatives to the set-top boxes through which consumers receive subscription video programming. Nearly all pay-TV subscribers currently receive such

Sorry We’re Not English: Four Spotify Red Herrings Went to Market

Music Technology Policy

market, Spotify that raises money from U.S. There are a few recurring red herrings in the coverage about the Spotify lawsuits that I thought we could examine. Sorry We’re Not English : Hooray Henry!

Soloist Marketers Promo Street Musicians

Thompson On Hollywood

Paramount has launched a viral marketing campaign for their upcoming biopic The Soloist , starring Jamie Foxx as a homeless violinist who is profiled by an L.A. Tags: Marketing Jamie Foxx Jr.

Talent Agencies Beat Lawsuit Claiming Conspiracy in Scripted Television Market

THR, Esq. Entertainment & Media Law Blog

The judge won't let a boutique firm move forward with a complaint that objected to packaging deals. read more. THR, Esq. The Business Television Business THR Online

FCC Chair Wants To Open Up Cable Box Market

Media Law Prof Blog

FCC Chair Tom Wheeler wants to unleash consumers from their cable boxes. In this piece for Re/Code, he writes in part that the cost of paying for a set-up box adds significantly to the cost of cable subscriptions and he

Now Available From Hart Publishing: Marketing and Advertising Law in a Process of Harmonisation @hartpublishing

Media Law Prof Blog

Now available: Marketing and Advertising Law in a Process of Harmonisation (Ulf Bernitz and Caroline Heide-Jørgensen, eds., The law on marketing and advertising has undergone profound changes based on the EU directives Hart Publishing, 2017) (Modern Studies in European Law).

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LOMAP’s Marketing Conference is May 16 in Boston

Media Law

The Third Annual Super Marketing Conference , with a focus on web marketing, is taking place in Boston on Thursday, May 16. The keynote speaker will be Avvo founder and CEO Mark Britton, who will speak on the topic, Ten Opportunities Lawyers Miss in Online Marketing.

Cats With Credit Cards, Beware! Advertisers Know You're Not Their Market!

Media Law Prof Blog

Christine Riefa, Brunel University Law School, and Christiana Markou, European University, Cyprus, have published Online Marketing: Advertisers Know You are a Dog on the Internet!

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Larry Bodine Transforms His Marketing Site to All Video

Media Law

For some 15 years, legal marketer Larry Bodine has operated the LawMarketing Portal as a free news and information site about marketing and business development in the legal profession.

Canada's Privacy Commissioner Offers Advice For Marketers and Consumers On Complying With Anti-Spam Law

Media Law Prof Blog

The Office has issued some guidelines, available here, for those who market online. Canada's Privacy Commissioner has weighed on the subject of the new Canadian anti-spam statute, CASL which came into effect on July 1, 2014.

Website Marketing Statements: The Achilles’Heel to CDA Protection?

New Media and Technology Law

However, in recent disputes, businesses have sought an end run around CDA Section 230, specifically by bringing claims that do not treat the websites as publishers or speakers of the defamatory or fictitious user reviews, but instead relate to the website’s marketing representations about such content. Online Commerce Online Content CDA immunity CDA Section 230 consumer review websites marketing statements

MLB Faces Antitrust Trial Over Telecasts: Are Small-Market Clubs Doomed By Cord-Cutters?

THR, Esq. Entertainment & Media Law Blog

MLB, its 30 teams, DirecTV and Comcast will soon be defending the status quo in a class action that aims to shake up how telecasts of games are distributed. read more. THR, Esq. The Business Television Business THR Online

Social Media is Theme of Super Marketing Conference June 4 in Boston

Media Law

Need help with your social media marketing? Hear from over a dozen legal marketing experts at the fifth annual Super Marketing Conference presented by the Massachusetts Law Office Management Assistance Program (LOMAP) and the American Bar Association’s Law Practice Division. The post Social Media is Theme of Super Marketing Conference June 4 in Boston appeared first on Robert Ambrogi's LawSites.

Coldplay Says #irespectmusic and Rejects Freemium: Mr. Ek, The Market Calling on Line One

Music Technology Policy

When the market shifts, it hardly ever happens all at once. Given the number of failures racked up by Spotify’s “my way or the highway” attempts to command the market like Mr. Ek’s mythical Viking ancestor, one would think this would start to sink in. That’s because on a microeconomic level, a bunch of decision makers are making small decisions.

Challenge to Radio Station Purchase Helps Define FCC Radio Ownership Limits in Arbitron Markets

Broadcast Law Blog

One of the cases we overlooked raised the question of whether the FCC cares about a broadcaster’s market share when it goes to buy a new radio station, or will it simply apply the numerical station ownership limits set out in the rules? Even if the advertising or audience market share of the buyer is very high, the fact that there are other stations in a market providing competitive opportunities makes questions of audience share essentially irrelevant.

Broadband Services in the Market

Media Law Prof Blog

Hazlette, George Mason University School of Law and Dennis Weisman, Kansas State University Department of Economics, have published "Market Power in U.S. Thomas W. Broadband Services," as George Mason Law & Economics Research Paper No. 09-69. Here is the abstract

Heritage Foundation Misses the Market on Rogue Sites

Music Technology Policy

It is now becoming cant in these discussions for opponents of the rogue sites legislation—largely a market based approach to rampant online theft that is about 10 years overdue—to start by saying “we agree that online theft is a problem, but….” No one in the creative community expects a market with zero piracy. Theft in all its forms is still theft and is a negative externality that is being forced upon legitimate actors in the struggling market. Support the Free Market.

ABA Ethics Panel Strikes Sensible Balance on Online Marketing

Media Law

On Wednesday, the ABA Commission on Ethics 20/20 issued its initial report (PDF) on whether ethics rules should be changed to address lawyers’ use of technology for marketing and advertising. She also quotes Kim Perret, chairwoman of the Legal Marketing Association’s task force on the issue, as praising the suggested changes and for its “restraint on the issue.&#.

Bring Out Your Dead: Goldieblox Gets Superbowl After Ripping Off Dead Guys and Marketing by Lawsuit

Music Technology Policy

I know that MTP readers will find it about as shocking as gambling at Rick’s, but in the Great Circularity, tech company Intuit had the extraordinary bad taste to reward serial dead guy-infringer Goldieblox with a Superbowl ad. This was, of course, the object of the exercise when they ripped off the Beastie Boys and then sued the band. After they also ripped off Freddie Mercury and Queen in a different ad).

Hitler on Fair Use and Viral Marketing

The Legal Satyricon

If you haven’t seen a Downfall spoof, or you don’t know what I am talking about, you are not meme-educated enough to keep reading. Go to YouTube, and search for “Hitler&# and “Downfall.&# Watch a few videos and come back. For the rest of you, come over this way… I got the [.].

Ambush Marketing and Super Bowl XLV

Current Trends

Ambush marketing , the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, seems to be under control leading up to Super Bowl XLV in Arlington, Texas. The City of Arlington has been working since 2007 to comply with the NFL’s requirements to limit ambush marketing by implementing “Clean Zones&# surrounding the Cowboys Stadium.

'L.A. Law' Actor Corbin Bernsen Sues Legal Marketing Firm For Divorcing Him

THR, Esq. Entertainment & Media Law Blog

Eriq Gardner The actor most famous as Arnie Becker claims he's due more than $668,000 after a company that needed a spokesperson for legal marketing services allegedly breached an agreement with him.

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CNN Announces It Is Pulling Out of Russian Media Market

Media Law Prof Blog

CNN is abandoning broadcast in Russia, according to the Hollywood Reporter. The change in policy is apparently the result of new legislation that prohibits commercials on Russian pay TV beginning next year. More coverage here from Mashable, here from the

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Amazon Gains Patent on Market for 'Used' Digital Movies, Songs, Books

THR, Esq. Entertainment & Media Law Blog

The RIAA has said ReDigi is the only company to claim digital files could be peddled in a secondary market. It turns out that assessment was wrong. Will Hollywood erupt? read more. Music Movies THR, Esq. Amazon.com Tech

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