Notes and Materials on TikTok from MusicBiz Conference
Music Technology Policy
SEPTEMBER 28, 2020
I was pleased to moderate a panel on TikTok’s situation for the Music Business Association with an all-star panel of experts. You can access our voluminous panel materials here including the panelists biographies. The following is my opening statement followed by the panel outline with some page number cross references to the panel materials. Opening Statement. TikTok has become a major marketing tool for artists in the music business.