Radio Talkers Paid to Endorse Causes During Their Shows? What Should Stations Do?
Broadcast Law Blog
JUNE 19, 2011
Politico ran a story last week, indicating that a number of radio talk show hosts were paid to endorse , during their shows, certain causes and groups that might be of interest to their listeners. The article suggests that the endorsements included live read commercials, as well as other comments made during the course of the program, as asides or during discussions of the issues of the day.