The Royal Scam: Content ID and Google’s Massive Profits From Piracy and Crime
Music Technology Policy
JULY 1, 2020
A prime example is YouTube’s standard practice of refusing to pay a revenue share retroactively after you catch them infringing your work using Content ID. That unjust enrichment creates an incentive to sharply limit the number of artists or songwriters who get access to Content ID in the first place. The majors using Content ID have to employ still other means to catch them, sometimes manually, at great cost.