The arrival of Sundance star Geoff Gilmore to New York's Tribeca Enterprises and fest is being watched closely.

In what may represent a new wave in an interesting challenge to the viral nature of social media marketing, a recently filed putative class action asserts a right of publicity claim against Facebook in connection with the service’s “Like&# and “Friend Finder&# features. Facebook, Inc., David Cohen v. Facebook, Inc., Super.