Every price cutter flea circus charlatan has promised consumers lower prices by “cutting out the middle man”.  Yes, the hated “middle man” is the one standing between consumers and a fair deal.  This kind of thinking is what resonates with every mass marketer pitch for 150 years and is very, very old school. You know, the hated “middle man.”.

Do you know who is handling your music?  You sign up with a digital distributor like CD Baby. .  Perhaps you are an artist that selected all the services and options (e.g., Youtube, streaming, etc.).  Hopefully, next thing you know, your content is everywhere.  All is good.  Right?  Not always. But the process has become layered and opaque.